Ajit Singh
Category Lead @Croma
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WORK HISTORY
Category Lead @Croma
Mumbai, IN
Category Lead – Home Appliances | Croma.com & Tata Neu• Own the Category P&L for Home Appliances (AC, Washing Machines, Refrigerators & Microwaves) across Croma\'s digital channels, contributing ~25% of total digital revenue (~₹250–300 Cr)• Scaled AC category GMV to ₹150 Cr units) in FY 2024–25, growing online market share from 1.5% to 5% YoY through sharper assortment, competitive pricing, and demand-driven replenishment• Grew conversion rate from 0.22% to 0.38% by executing a structured CRO roadmap — including SKU-level pricing strategy (85% price competitiveness), NCEMI affordability offers, Exchange bonus, and regional in-stock improvement from 51% to 72% through DC-level regional replenishment planning• Spearheaded omnichannel initiatives including Express Delivery from stores, achieving a 10% attach rate during peak season and lifting conversion through optimised store-level inventory• Led digital merchandising initiatives — category landing page redesign, catalog enrichment, and seasonal content strategy — driving organic traffic and improved ranking on Croma.com and Tata Neu
EDUCATION
Bhavans College
Bachelor of Science - BS, Information Technology
Thakur Junior College of Science and Commerce
H.S.C, Science
St Xaviers High School
S.S.C, High School
University of Mumbai
Master of Management Studies, Marketing
SKILLS
ABOUT AJIT SINGH
An Ecommerce professional with 14+ years of experience driving P&L, Category growth, and Marketplace sales across D2C and platforms like Amazon, Flipkart, and Quick Commerce. Proven track record of building and scaling businesses of private labels on Marketplaces to ₹150+ Cr GMV. Strong expertise in Category management, Performance marketing, and Omnichannel growth strategies.
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