Ajit Singh

About Ajit Singh

An Ecommerce professional with 14+ years of experience driving P&L, Category growth, and Marketplace sales across D2C and platforms like Amazon, Flipkart, and Quick Commerce. Proven track record of building and scaling businesses of private labels on Marketplaces to ₹150+ Cr GMV. Strong expertise in Category management, Performance marketing, and Omnichannel growth strategies.

Experience

1. Category Lead

   Croma

   Aug 2023 — Present · Mumbai, IN

   Category Lead – Home Appliances | Croma.com & Tata Neu• Own the Category P&L for Home Appliances (AC, Washing Machines, Refrigerators & Microwaves) across Croma\'s digital channels, contributing ~25% of total digital revenue (~₹250–300 Cr)• Scaled AC category GMV to ₹150 Cr units) in FY 2024–25, growing online market share from 1.5% to 5% YoY through sharper assortment, competitive pricing, and demand-driven replenishment• Grew conversion rate from 0.22% to 0.38% by executing a structured CRO roadmap — including SKU-level pricing strategy (85% price competitiveness), NCEMI affordability offers, Exchange bonus, and regional in-stock improvement from 51% to 72% through DC-level regional replenishment planning• Spearheaded omnichannel initiatives including Express Delivery from stores, achieving a 10% attach rate during peak season and lifting conversion through optimised store-level inventory• Led digital merchandising initiatives — category landing page redesign, catalog enrichment, and seasonal content strategy — driving organic traffic and improved ranking on Croma.com and Tata Neu

Education

• Bhavans College

  Bachelor of Science - BS, Information Technology

  2006 — 2009

• Thakur Junior College of Science and Commerce

  H.S.C, Science

  2003 — 2005

• St Xaviers High School

  S.S.C, High School

  1991 — 2003

• University of Mumbai

  Master of Management Studies, Marketing

  2010 — 2012

Skills

• Customer Relationship Management (Crm)
• E-Commerce Consulting
• Business Analysis
• E-Commerce
• Outdoor Advertising
• Marketing
• Customer Service
• Product Development
• Brand Management
• Business Strategy
• Marketing Strategy
• English
• Online Marketing
• Sales
• Business Development
• Market Research
• Visual Merchandising
• Retail
• Customer Relations
• Teamwork
• Team Management
• Marketing Communications
• Management
• Team Building