Ajitha Vijay

About Ajitha Vijay

I’m a results-oriented Marketing Operations & Demand Generation professional with 12+ years of experience in Email Marketing, Digital Campaign Management, Service Delivery, and Operations. At eG Innovations, I lead global demand generation initiatives, driving structured marketing programs across regions with a strong focus on automation, scalability, and measurable growth.With deep expertise in marketing automation, CRM ecosystems, and full-funnel campaign execution, I specialize in building efficient marketing frameworks that align closely with sales objectives and business goals. I combine strategy, analytics, and technology to create high-performing, data-driven marketing engines. I lead end-to-end demand generation and marketing operations across global markets — overseeing campaign strategy, automation architecture, webinar programs, database management, and performance optimization.From designing master workflows in HubSpot to managing Salesforce integration, implementing intent-based campaigns using ZoomInfo & Lemlist, and improving email deliverability through structured database governance, I drive operational excellence across the MarTech stack. & Marketing Operations & Automation Leadership – HubSpot Certified; workflow architecture, lead lifecycle management, CRM optimization, SF-HS integration support.Demand Generation Strategy – Global webinar programs, event marketing, nurture journeys, intent-based targeting, MQL acceleration.Enterprise MarTech Management – HubSpot, Salesforce, Ongage, Lemlist, ZoomInfo, GoToWebinar, LinkedIn Sales Navigator, SparkPost, Hotjar.Database Governance & Deliverability Optimization – IP warm-up strategy, segmentation models, opt-in improvement, bounce & compliance management. I’m passionate about building scalable marketing systems powered by AI, automation, and real-time intent data. My focus is on transforming marketing operations into a strategic growth driver — where data-driven decisions fuel pipeline acceleration and long-term business impact.I believe strong leadership in marketing operations isn’t just about managing tools — it’s about building processes, empowering teams, and delivering measurable results.

Experience

1. Digital Marketing Manager

   eG Innovations

   Jul 2019 — Present · Chennai, IN

   eG Innovations is a leading provider of Citrix monitoring and analytics solutions, helping organizations and CSPs enhance digital workspace performance.key responsibilities:• Managing email marketing campaigns end-to-end from planning, targeting, setting up, QA, testing and deployment• Monitor/report on email analytics, engagement metrics, conversions and overall campaign performance for internal and external use.• Track performance of email marketing campaigns, build-out reporting and communicate results to key stakeholders.• Maintain email marketing calendar• Apply A/B testing methods (e.g. email templates, subject lines, content) into everyday practice for continuous learning and improvements. • Apply audience segmentation based on audience profile data, location and/or engagement to deliver targeted messaging and ensure maximum marketing efficiency.• Manage email campaigns in multiple tools such as #hubspot,#ongage & #gmass• Data mining: Grow database by data mining. Explore new tools in the market to increase the database size with quality contacts• Manage database across multiple platforms – #hubspot,#ongage and #salesforce• Setup and host webinars. Drive registration for webinars through structured email campaigns.• Maintain Webinar calendar • Event coordination: End-to-end coordination to set-up an event with event managers, design team, content team, event contracting, room booking, registration, booth set-up, display materials etc. Driving registrations for the events

Education

• Earthinators Climate School

  Bachelor of Science, Chemistry

  1999 — 2002

• University of Madras

  Master of Business Administration (MBA), Human Resources Management and Services

  2011 — 2014