Ajita P. de
Senior Consultant @IQVIA
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WORK HISTORY
Senior Consultant @IQVIA
Plymouth Meeting, PA, US
Lead market access, share penetration, source of business, persistency, adherence studies using real world data in multiple therapeutic areas; lead promotional evaluation studies (different media channels and forms of promotions); managed studies involving QuintilesIMS national audits.
EDUCATION
University at Albany
Master of Science, Health Policy, Management and Behavior
University of Yorkshire, UK
International Health Economics
SKILLS
ABOUT AJITA P. DE
Over 14 years of experience in quantitative/qualitative research including HEOR, real world evidence, pharmacoeconomics, market access, source of business, promotional return, commercial services, health policy, health sector analysis, public health and program evaluation. Expert in studies involving open source patient data, closed health plan data, EMR/EHR, hospital data, formularies, registries as well as linked data. Skilled in leading/managing a wide range of HEOR, market access, pre-/post-launch RWE studies and pharmacoeconomics studies. Demonstrated leadership in strategic planning, health policy analysis, stakeholder analysis, liaison with internal and external stakeholders to move forward policy agenda. Experienced in marketing Real World Data for a better Real World Evidence Solution for Pharma/non-Pharma clients; launching and executing global marketing campaigns. Focused on developing and marketing new solutions for our customers. Multiple publications in peer reviewed journals, author of many state/national reports and presentations in professional meetings. Specialties: Marketing Real World Data, Global marketing campaigns, Commercial insights, Health Economics and Outcomes Research, Real World Evidence, Retrospective Studies, Health Policy research, Program Evaluation, Quantitative and Qualitative research in Public Health
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