Ajit Tyagi

About Ajit Tyagi

Ajit delivers business results and drives marketing initiatives by constantly learning…

Experience

1. Head - Category Marketing (Trade Consumer)

   Crompton Greaves Consumer Electricals Limited

   Apr 2019 — Present

   Some of the key takeaway and the scope of the Category Trade Marketing function in conjunction with the product development team with clear deliverables and accountabilities; Ajit was heading the Category Trade Marketing function for two biggest business verticals of Crompton Greaves – Fans & Appliances. Ajit was deeply involved in the Annual Budget Planning & execution for the category. Managing category spends (Trade Schemes for the Product Category & BTL spends) within the defined framework and controlling the same as per the category P&L plan. Ajit helped to pioneer systems & processes by generating trade schemes and automated system based settlement with a click of a button to enhance \'customer delight\' with a timely settlement of all claims He also helped the company for integrated distinguished efforts in redesigning the scheme format to facilitate operations in SAP targeted to enhance retail sales. This helped in pioneering systems & processes: generated trade schemes and automated system based settlement with a click of a button to enhance \'customer delight\' with the timely settlement of all claims Ajit played a substantial role to distinguish efforts in redesigning the scheme format to facilitate operations in SAP targeted to enhance retail sales He also extended the category objectives to the last mile and achieved excellence in the planning and execution of various activities as per product life cycle to enhance business and achieve business objectives. Planning & execution of Consumer programmes and all the other BTL activities for enhancing Shopper experience in the retail space. Played a stellar role in structuring Secondary sales tracking process through secondary based trade schemes & installation of Tally patch at retail outlets Effectuated the evolution of traditional heavily \'wholesale driven\' business to \'retail-oriented business model.

Education

• Delhi Public School - R. K. Puram

  Class XII, Commerce

  1992 — 1996

• Institute of Management Technology, Ghaziabad

  Masters in Business Administration (MBA), Marketing/Marketing Management, General

  2001 — 2003

• Delhi University

  Ramjas College - B.Com (Hons), Commerce

  1997 — 2000

Skills

• Marketing
• Sales Management
• Competitive Analysis
• Retail
• Channel Partners
• Pricing
• Management
• Key Account Management
• Trade Marketing
• Sales Operations
• Team Management
• Strategic Planning
• Trading
• Distributed Team Management
• Sales