Ajit Jha

About Ajit Jha

Strategic D2C/E-Commerce Leader with 8+ years of experience driving exceptional growth in high performing, large-scale digital businesses. Expertise in formulating data-driven strategies to optimize performance marketing, customer acquisition and retention across diverse channels. Demonstrated success in scaling D2C business, elevating customer experiences, and leading cross functional teams to deliver substantial revenue growth in competitive, global markets.

Experience

1. Senior Performance Marketing Manager

   Gofibo Jewelry

   Sep 2022 — Present · Mumbai, IN

   Launched HYOU Fine Jewelry through a strategic go-to-market plan, using data-driven testing and efficient scaling to grow monthly revenue to $3mn. Delivered 40% month-over-month growth while maintaining profitable CAC by optimizing across Meta and Google. Scaled marketing investments from $10K to $1mn per month, reducing acquisition costs by 40% and increasing AOV by 60%. Consistently delivered 3x+ ROAS through targeted, performance focused digital strategies.Led the creative testing roadmap in collaboration with internal teams and agency partners, blending data-driven insights with storytelling to enhance paid media performance.Led the strategy for CTV campaigns with Keynes Digital, strengthening brand visibility and driving measurable incremental sales impact.Led top-of-funnel strategies on Facebook and Instagram to accelerate follower growth and strengthen brand traction across key audience segments.Led major website improvements by applying CRO insights and a lean tech stack to enhance PDP and checkout flows, increasing conversion rates 5x. Drove cross-functional collaboration across marketing, design, and analytics to improve customer experience and operational scalability.Built and executed full-funnel retention programs in Klaviyo including email, SMS, and loyalty—achieving a 20% retention rate and 16% repeat purchase rate, significantly boosting customer lifetime value.Built the affiliate marketing program on Commission Junction to expand reach, unlock new revenue streams, and support overall growth.

Education

• Rajiv Gandhi Prodyogiki Vishwavidyalaya

  Bachelor of Engineering (B.E.), Electrical and Electronics Engineering

  2010 — 2014

• International Institute of Information Technology Bangalore

  PG Diploma, Data Science

  2020 — 2021

• Symbiosis School of Media and Communication, Bengaluru

  Master of Business Administration (M.B.A.), Marketing Communications Management

  2015 — 2017

Skills

• Market Research
• Microsoft Word
• Leadership
• Marketing Communications
• Campaign Management
• Event Management
• Key Account Management
• Business Development
• Digital Marketing
• Supply Chain Management
• Public Speaking
• Customer Relationship Management (Crm)
• Management
• Sales Management
• Windows
• Marketing
• Sap Mm
• Teamwork
• Microsoft Office
• Project Management
• Team Management
• New Business Development
• Brand Management
• Marketing Strategy
• Research
• Marketing Management
• Marketing Research
• Powerpoint