Ajinkya Mhatre

Performance-Driven SEO, ASO, AI Search & Content Strategy powered by Data Analytics | Generative AI Leader (Google Cloud Certified)

Role
Director at Performics India
Location
Mumbai, MH, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Ajinkya Mhatre

I help enterprise brands navigate the complexity of the digital landscape by blending 13+ years of performance expertise with the frontier of AI-led transformation. With a background in Electronics & Telecommunications Engineering & an MBA in Marketing, I solve marketing problems like an engineer: with data-driven systems, scalable frameworks, & a relentless focus on ROI.What I bring to the table:* Scale: A proven track record of driving organic growth across eCommerce, BFSI, FMCG, D2C & Retail for marquee global brands.* Innovation: Early adopter of Generative AI, building proprietary frameworks & workflows that turn \"AI hype\" into tangible productivity & meaningful performance gains.* Specialization: Deep-domain expertise in SEO, digital strategy, behavioral design, & advanced data analytics.* Leadership: Passionate about mentoring future-ready teams & translating complex digital insights into \"C-suite ready\" strategic storytelling.The \"Engineer-Marketer\" Edge: I believe the best digital outcomes happen where creativity meets technical fluency. Whether it’s optimizing a complex search ecosystem or deploying AI-powered content workflows, my goal is always sustained, sustainable growth.Beyond the Boardroom: When I’m not scaling brands, you’ll find me on the open road - I’m a biker/adventurer at heart. On weekends, I stay close to my engineering roots by building niche tools & automated systems as hobby projects.

Experience

  1. Director

    Performics India

    Oct 2025 — Present · Mumbai, IN

Education

  • Fr. Conceicao Rodrigues Institute of Technology

    Bachelor of Engineering (B.E.)

  • University of Mumbai

    Master of Business Administration (M.B.A.)

Skills

  • E-Commerce SEO
  • Cinematography
  • SEO
  • Smo
  • Strategy
  • E-Commerce
  • Sales Presentations
  • Google Adwords
  • Google Analytics
  • Custom Cms
  • Keyword Research
  • Team Management
  • Online Advertising
  • Market Research
  • Google Search Console
  • Magento
  • Email Marketing
  • Mobile Marketing
  • Business Development
  • Organic Search
  • Digital Marketing
  • Sem
  • Wordpress
  • Marketing Strategy
  • Social Media Marketing
  • Microsoft Excel
  • Landing Page Optimization
  • Lead Generation
  • Search Engine Marketing (Sem)
  • Jquery
  • Digital Strategy
  • Online Marketing
  • Competitive Analysis
  • Coordination
  • Marketing
  • Engineering
  • Adobe Analytics
  • Strategic Planning
  • Video Editing
  • Ppc

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Ajinkya Mhatre — Director at Performics India in Mumbai, MH, IN | Unifers