Ajhay Kumar

About Ajhay Kumar

With over 15 years of experience in marketing, brand strategy, and business development, I work at the intersection of ideas, execution, and growth.My journey spans startups, established brands, and agency leadership, where I’ve built campaigns, events, and marketing systems that focus on real outcomes—visibility, engagement, and business impact.Director | Market ImageI currently lead Market Image, an event marketing and brand activation agency working with brands across automotive, FMCG, real estate, electronics, lifestyle, and corporate sectors.At Market Image, we help brands come alive through:On-ground brand activationsMall & society engagementsCorporate events and conferencesDealer meets, exhibitions, and roadshowsPAN-India training programs (venues, trainers, execution)Corporate gifting and customized merchandiseMy role covers end-to-end ownership—from understanding the brand brief to concept development, execution, vendor coordination, and final delivery.Co-Founder | Misohe.clubI co-founded Misohe.club, a mental wellness platform focused on making mental health support accessible and stigma-free.Within 6 months, the platform grew to organic users and was later acquired by a US-based healthcare SaaS company (CHS).I was involved in:Brand positioningUser growth and engagementProduct direction and partnershipsDay-to-day operationsThis experience strengthened my understanding of digital products, community building, and scaling startups from the ground up.Marketing & Brand Strategy ExperienceBefore my entrepreneurial journey, I worked with brands such as Future Group, Landmark Group, Goibibo, and MakeMyTrip.My work included:360° marketing campaigns (ATL + BTL)Retail launches across multiple citiesProduct marketing for GoContacts and GoStaysLarge-scale brand campaigns including IPL associations and a celebrity campaign with Deepika PadukoneI’ve handled everything from planning to execution, which helps me bring a practical, business-first approach to marketing decisions today.What I Bring to the TableStrong understanding of brand + executionExperience across corporate, consumer, and community marketingAbility to manage large teams, vendors, and tight timelinesFocus on clarity, delivery, and resultsCore Areas of WorkBrand & Marketing StrategyExperiential Events & ActivationsMall, Society & Community EngagementATL + BTL Campaign PlanningCorporate & Dealer EventsStart-up Growth & Scaling

Experience

1. Director

   Market Image

   Sep 2022 — Present · Gurgaon, IN

Education

• Maharshi Dayanand University

  Bachelor of Business Administration (BBA), Marketing

  2004 — 2007

• Bharati Vidyapeeth

  Master of Business Administration (MBA), Marketing

  2008 — 2010

• Indian Institute of Management Bangalore

  EGMP (On Campus), Marketing/Marketing Management, General

  2019 — 2020