Andy Halls

Head of Editorial & Range @Sky

Osterley, GB

I lead the editorial, pictures, media relations, and SEO work within Sky’s Consumer Engagement Team—heading up a multi-disciplinary team of nine publicists and writers.My role spans both proactive brand storytelling and reputational guardianship. I oversee media campaigns and act as a senior advisor across business units on live issues, press strategy, and reactive communications, helping shape the external voice of the brand in line with business priorities.I am currently leading our Brand Social work including Sky’s presence on platforms such as TikTok, driving engagement to help build cultural relevance with diverse audiences. As part of the leadership team, I play a key role in defining editorial positioning and long-range strategy, ensuring our campaigns deliver tangible business outcomes. I have introduced more robust SEO-informed planning, developed new digital-forward PR frameworks, and established a positive, high-performing team culture focused on innovation, clarity, and trust.

University of Lancashire

BA Hons, Journalism