Ajendra Singh
Associate Research & Communication
- Role
- Associate Research and Communication at Vertiver
- Location
- Lucknow, IN
- LinkedIn followers
- 500 followers
About Ajendra Singh
1 year experience
Experience
Associate Research and Communication
Apr 2025 — Present · Lucknow, IN
Vertiver is a behavior change consultancy that specializes in climate action and natural resource conservation. Vertiver has been part of strategy, design and implementation for programs on nature based solutions, circular economy and climate action since 2012. Behavioral Research & AnalysisDesign and implement qualitative and quantitative research studies on farmer attitudes and practices.Analyze data using tools like SPSS, R, NVivo, or Atlas.Identify patterns to shape communication strategy.Message Design & TestingCraft culturally resonant narratives and campaign materials (street-theatre scripts, posters, radio spots) tailored to local farmers.Field CoordinationWork closely with community leaders – e.g, nukkad natak teams – to pilot behavior-change interventions.Facilitate workshops, focus groups, and outreach events in villages across UP.Monitoring & EvaluationTrack campaign impact using baseline and endline surveys.Prepare progress reports and contribute to PRANAM’s insights and impact documentation.Stakeholder Engagement & CommunicationLiaise with local government agencies, partner NGOs, and regional teams.Draft articles, internal newsletters, case studies, and support external communications.
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