Ajeet Pratap Giri

About Ajeet Pratap Giri

With 15 years of experience in branded retail, trade marketing, and business growth, I specialize in transforming retail spaces into high-impact brand destinations that drive visibility, engagement, and revenue growth while improving the premium sales mix. My journey includes launching innovative retail formats, building vendor ecosystems, and crafting data-driven campaigns. Retail & Trade Marketing Excellence – Leading the expansion of existing branded retail network & business extraction from existing network, renovation of branded retail outlets, optimising store execution and visual merchandising for elevating customer experience. Sales & Business Growth – Driving branded store performance and business expansion, increasing dealer participation and boosting revenue through business analysis, suggesting insights & corrective measures and innovative activations. Market Visibility & Strategic Execution – Scaling retail footprints, enhancing in-store displays and communications. Sports Marketing & Community Building –Leveraging sports marketing to build brand affinity by aligning Apollo Tyres with high-impact sporting events, sponsorships, and community-driven initiatives in the West Zone. Vendor Development & Cost Optimisation – Built a robust vendor ecosystem, streamlining execution and reducing costs. Experiential & Event Marketing – Spearheading large-scale business partner meets, product launches, and brand activations, including the iconic Ganpati idol campaign that created massive offline & online buzz for Havells. Thought Leadership & Content Creation – I share insights through LinkedIn articles on marketing, sustainability, governance, and ideas that make a difference and serve as an honorary consultant to several MSMEs guiding them on marketing strategies and empowering businesses with strategic insights and operational efficiencies.Currently on a journey as an aspiring author, I aim to translate my experiences into valuable perspectives.#Retail strategy #Content Development #Campaign #Activations #Events #Exhibitions #BudgetManagement #ROIAnalysis #MarketResearch #CompetitiveAnalysis #VendorManagement #CustomerEngagement #SportsMarketing#PeopleManagement #StrategicThinking #Problem Solving #RelationshipBuilding #CustomerCentricMindset

Experience

1. Retail Marcom Manager- West Zone

   Apollo Tyres Ltd

   May 2022 — Present · Mumbai, IN

   I joined as Marcom Manager for the South & West Zones, overseeing the execution of new & existing branded stores, coupled with BTL marketing initiatives under the Marketing division. Later, I transitioned into the Channel & Trade Excellence division for driving the sustainability, expansion, and business extraction of the Branded store network with focus on enhancing the performance and profitability of the BRO network over non-BRO channels, increasing the contribution of premium tyre sales within branded outlets to improve margins and dealer loyalty, & driving delta growth through data-led strategies. This position blends strategic thinking with operational execution to strengthen retail effectiveness, build partner commitment, & reduce churn, ultimately contributing to long-term brand and business success.Key Responsibilities:•Branded Retail Network (BRO) Leadership: Performance management, and business extraction; accountable for sales and profitability of BRO network, conducting root-cause analysis of underperformance and implementing corrective strategies; driving premium tyre sales.•Customer Experience: Revamp retail displays and communication to elevate customer experience and strengthen brand salience; conduct retail audits and implement corrections to enhance customer touchpoints & drive positive moments of truth.•Team Leadership: Leading a team of two, collaborating with sales, product, and leadership teams to achieve business goals and drive brand salience.•Agency Collaboration: Partnering with top creative, media, sports marketing, community building and activation agencies to execute 14+ annual campaigns aligning with brand strategy.•Budget Management: Managing annual marketing budgets upwards of Rs 20 Crore.•Elevate Digital Presence: Onboard BROs in GMB & website initiative, generate leads, increase GMB reviews.•Vendor Management: Created a robust vendor pool, standardised material specs & led visibility media tie-ups, reduced TAT & saved cost.

Education

• International School of Business & Media

  PGPBM, Marketing/Marketing Management, General

• Deendayal Upadhyay Gorakhpur University

  B.Sc., Zoology & Botany