Ajeet Singh
GTM Strategy | Channel Management | Expert in building business grounds up | Business transformation & strategy planning | New business Launch in Electrical & Building material | Ex Luminous | Ex Legrand | Ex APAR I
- Role
- Head of Sales at NITCO LIMITED
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Ajeet Singh
Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.” — Philip KotlerAfter two decades in the building materials industry, I’ve learned one undeniable truth: sustainable growth stems from bold vision, structured execution, and people-first leadership.My journey started with grassroots roles and scaled to national leadership. From launching new SKUs and setting up regional teams to turning around underperforming markets—I’ve built sales engines that deliver. Whether it was pioneering the E-beam wire segment in India or scaling a business from zero to ₹350 Cr through retail distribution business and 150+ cr in project business at Apar Industries, I’ve consistently turned vision into results.Today, my mission is simple: to transform ambitious product lines into household names. I achieve this by architecting robust Go-To-Market strategies, building agile teams, and fostering deep loyalty programs that engage retailers and 4 lakh+ electricians across India.My playbook combines innovation (like India’s first on-wheel experience centre), data-led execution (CRM, loyalty, DSO optimization), and cultural insight (channel finance, influencer engagement). Each step is rooted in clarity, consistency, and customer-centricity.Do reach me out at: a••••••••@gmail.com
Experience
Head of Sales
Aug 2025 — Present · Mumbai, IN
Education
Indian Institute of Management, Kozhikode
SMP
MICA | The School of Ideas
Post Graduate Certificatuon , Digital Marketing and Communication
2019 — 2019
Delhi University
Bachelor of Commerce (B.Com.), commerce
1997 — 2000
R.M. College, Saharsa
ISC, Science
1993 — 1995
IBSAR - Institute of Business Studies And Research
Master of Business Administration (MBA), Marketing
2005 — 2007
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