Ajeet Singh

GTM Strategy | Channel Management | Expert in building business grounds up | Business transformation & strategy planning | New business Launch in Electrical & Building material | Ex Luminous | Ex Legrand | Ex APAR I

Role
Head of Sales at NITCO LIMITED
Location
Mumbai, MH, IN
LinkedIn followers
500 followers
Sales & Business DevelopmentView LinkedIn profile

About Ajeet Singh

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.” — Philip KotlerAfter two decades in the building materials industry, I’ve learned one undeniable truth: sustainable growth stems from bold vision, structured execution, and people-first leadership.My journey started with grassroots roles and scaled to national leadership. From launching new SKUs and setting up regional teams to turning around underperforming markets—I’ve built sales engines that deliver. Whether it was pioneering the E-beam wire segment in India or scaling a business from zero to ₹350 Cr through retail distribution business and 150+ cr in project business at Apar Industries, I’ve consistently turned vision into results.Today, my mission is simple: to transform ambitious product lines into household names. I achieve this by architecting robust Go-To-Market strategies, building agile teams, and fostering deep loyalty programs that engage retailers and 4 lakh+ electricians across India.My playbook combines innovation (like India’s first on-wheel experience centre), data-led execution (CRM, loyalty, DSO optimization), and cultural insight (channel finance, influencer engagement). Each step is rooted in clarity, consistency, and customer-centricity.Do reach me out at: a••••••••@gmail.com

Experience

  1. Head of Sales

    NITCO LIMITED

    Aug 2025 — Present · Mumbai, IN

Education

  • Indian Institute of Management, Kozhikode

    SMP

  • MICA | The School of Ideas

    Post Graduate Certificatuon , Digital Marketing and Communication

    2019 — 2019

  • Delhi University

    Bachelor of Commerce (B.Com.), commerce

    1997 — 2000

  • R.M. College, Saharsa

    ISC, Science

    1993 — 1995

  • IBSAR - Institute of Business Studies And Research

    Master of Business Administration (MBA), Marketing

    2005 — 2007

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Ajeet Singh — Head of Sales at NITCO LIMITED in Mumbai, MH, IN | Unifers