Allison Jean Aj Dillon

Experience

1. Campaign Manager

   RXO, Inc.

   Sep 2024 — Present · Chicago, IL, US

   Manages integrated marketing initiatives from intake through execution, partnering with stakeholders to align marketing efforts with business objectives. Converting requests into detailed project plans within a project management platform and prioritizing these projects based on strategic goals and resource availability. Oversee timelines and cross-team coordination while delivering regular status updates to ensure clarity around scope, milestones, and deliverables. Works closely with subject matter experts to develop marketing strategies around messaging and multi-channel campaigns to meet defined KPIs. • Manage end-to-end execution of integrated marketing projects • Partner with business units and stakeholders to identify marketing opportunities to support their objectives• Prioritize projects based on communications initiatives, resource capacity and overall business goals• Build marketing requests into structured project plans in our project management platform, while maintaining timelines, team calendars, and capacity planning• Communicate project progress to stakeholders to ensure alignment on project scope, milestones, and deliverables• Collaborate with subject matter experts to develop messaging, content, and multi-channel strategies including email, web, social and paid media to drive performance against defined KPIs• Support internal and external customer events, including speaker coordination, campaign builds and promotional assets(Coyote was acquired by RXO.)

Education

• Olivet Nazarene University

  Bachelor of Science (BS), Marketing and Business Administration

  2010 — 2014