Amanda Burns
Senior Consultant & Analyst at Lingaro ALCHEMY. | eCommerce, Marketing, Brand Management, Licensing & Product Development
- Role
- Business & Data Senior Advisor & Analyst at Lingaro
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Amanda Burns
I like to say that sometimes my working life feels like the movie BIG. You know the movie, it\'s a classic! Growing up it never dawned on me that marketing toys, entertainment properties, or any brand or product, in general, could actually be a REAL job. But then I grew up and found myself working on or with some of the biggest brands around - The Muppets, Star Wars, Harry Potter, Power Rangers, and ThunderCats to name a few.As time has gone by I\'ve expanded into different industries (consumer package goods, mobile apps) and continue to evaluate, analyze, market, plan and strategize how brands, products, and properties can grow, gain awareness and market share in the ever-crowded marketplace that includes both eCommerce and brick & mortar outlets.At eBusiness Institute, my primary focus has been creating, conducting, auditing, and presenting Product eContent Gap Analysis and Digital Shelf Assessment findings, trends, and best-in-class examples for global CPG/FMCG brands. Along with eRetailer Intelligence Analysis to define a deeper segmentation framework for a full Digital Shelf Integrated Approach. Additionally, I’m a key contributor or lead on other client projects. Some of those projects include the creation or updates on Product Content Playbooks, Content Standards & Guidelines and Marketplace Guidelines; Website Analytics Assessment; Landscape Mapping and Assessment of Online Channels including Marketplaces, Generalist, Specialists and On-Demand Delivery platforms (qCommercee); and Website DTC Functionalities providers.Please check us out on the web: https://ebusinessinstitute.comAs for my freelance work, if you are in the need of consulting services in any of the following areas:Marketing, Market Research, eCommerce, Brand Management, Licensing, Product Development or Competitive Analysis - Please feel free to contact me through LinkedIn, email me, or view my Upwork Profile at: include: Marketing, eCommerce, Brand Management, Licensing, Consumer Products, Promotions, and Online MediaWith Experience in the areas of: Emerging Trend Analysis, eCommerce Analysis, Website Analytics, Marketing Campaigns, Brand Development, Online Marketing, Key Account Management, Competitive Analysis, Product Positioning, Trade Shows/Conferences, Market & Consumer Research, Promotional Strategies, Profitability Analysis, New Product Launch, Leadership, Web Designs and Layouts, HTML5, CSS3, Photoshop
Experience
Business & Data Senior Advisor & Analyst
Feb 2024 — Present · Austin, TX, US
100% RemoteTransitioning from eBusiness Institute into Lingaro\'s Digital Business Advisory team where we will work on strategic Business Transformation with Data and (Gen) AI that redefines efficiency, growth, and value creation for our clients and customers.
Education
Saint Mary's College
BA, Mass Communications
1997 — 2001
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