Aj Brown
Advisor @Adfidence
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WORK HISTORY
Advisor @Adfidence
Adfidence is an industry-leading, comprehensive, automated solution for campaign setup governance of biddable media that delivers transparency and tangible value for marketers. Adfidence monitors campaign setup on all major digital media platforms, verifying that all critical brand safety mechanisms are applied consistently across an advertiser\'s campaigns, along with carbon reduction best practices and naming consistency.
EDUCATION
Redwood High School, TUHSD
High School Diploma
Georgetown University
Master of Business Administration - MBA
Gokhale Institute of Politics and Economics
Semester Abroad, Developmental Economics
Georgetown University
Bachelor of Arts (B.A.), Major in Government
SKILLS
ABOUT AJ BROWN
A seasoned leader at the intersection of trust & safety and digital advertising, AJ Brown serves as Chief Operating Officer of the Brand Safety Institute. As COO, AJ orchestrates BSI\'s operations across its editorial, educational, and partnership endeavors, and aims to leverage his expertise to help marketers more effectively navigate brand safety & suitability on social media platforms. Prior to joining BSI, AJ was Head of Brand Safety and Ad Quality at Twitter, charged with delivering a positive advertising experience on the platform by serving high-quality ads in brand-safe environments. AJ joined Twitter in 2016, and led or played a key part in company milestones including the development and enforcement of civic integrity policies, enhancements in transparency, and most notably establishing Twitter’s Brand Safety practice. During his tenure, his teams wrote and enforced policies, built and scaled operations teams, launched product features, and cultivated partnerships with advertisers, agencies, and industry trade groups.Never one to sugarcoat difficult and nuanced topics, AJ is a vocal thought leader in the industry, and was among the founding platform representatives in multiple industry brand safety initiatives. AJ developed and executed a multi-pronged brand safety roadmap for Twitter following the company\'s acquisition by Elon Musk, including delivering enhanced brand safety controls and third-party reporting for advertisers, commissioning independent analysis of hate speech on the platform, and reigniting Twitter\'s transparency reporting.In parallel with his day job at BSI, AJ is pursuing his MBA. He is proud to return to his alma mater, Georgetown University, to continue his development as a business leader.
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