Ajay Jain

About Ajay Jain

A Business-to-Business (B2B) strategist who partners and aligns with internal teams…

Experience

1. Senior Strategy Manager

   Adobe

   Oct 2022 — Present

   Closely partner with Product Marketing, Go-To-Market (GTM), and Campaign Marketing teams to drive growth, understand our customers, and create measurement strategies for the B2B Digital Media business.Created and managed a Total Addressable List (TAL) which enabled GTM and Marketing teams to pursue accounts that were ready to be actioned.Oversaw the retention health of business, provided account targeting, identified at risk accounts, and delivered recommendations to address cancellation themes to the Product Marketing, GTM, and Sales teams. Provided a contract upgrade analysis to inform effective sales strategies and product growth, representing a 31% increase in Annual Recurring Revenue (ARR).Conducted market analysis using our Total Potential Market (TPM) and Total Addressable Market (TAM) models to identify opportunities within the B2B Digital Media business segment. Evaluated the promotion strategy and identified growth opportunities.

Education

• University of Michigan

  BA

• Indiana University - Kelley School of Business

  Master of Business Administration (MBA)

• Georgetown University

  Certificate

Skills

• Management
• Renewable Energy
• Policy
• Analysis
• Analytics
• Business Strategy
• Lifetime Value
• Tableau
• Sql
• Strategic Planning
• Data Analysis
• Leadership
• Advertising
• Nonprofits
• Sales Management
• Nonprofit Organizations
• Cross-Functional Team Leadership
• Fundraising
• Regression Models
• Marketing
• Business Modeling
• Business Development
• Forecasting
• Event Planning
• Community Outreach
• Research
• Data Warehousing
• Spss
• Strategic Communications
• Public Policy