Ajay Phase

About Ajay Phase

I\'m experienced product designer, a hands-on manufacturer and a co-founder of Design Works. A comprehensive and progressive experience spanning over a decade across industrial design, prototyping and manufacturing.Previously, I\'ve worked with India\'s leading design studios Desmania Design and Onio Design. While at these studios, I\'ve led and guided multi-disciplinary teams to deliver successful projects in Branding, Packaging, Design Research, Product Design & Development.With my experience I\'ve been helping drive a shift towards precise, predictable and profitable industrial design intervention. My enduring interests include emerging manufacturing technologies, design optimization for cost and sustainability, design for manufacturing and commercialization of ideas and innovations into viable products.A valuable partner to clients at each stage from ideation to production. Beyond my passion for design, I enjoy travelling, cooking and adventure sports.Clients: Cadbury, Milton, Tata Steel, Thyssenkrupp Elevator India, Stryker, Tarsons, DRC, DRDO, Otis, Hyundai

Experience

1. Design Consultant (Design & Innovation for New Product Development)

   Design Works, India

   Nov 2012 — Present · Pune, IN

   Design Works is a uniquely positioned design-led product innovation consultancy. Working at the intersection of Industrial Design, Manufacturing and Business Strategy. Design Works helps build products, platforms and possibilities.Using a proprietary and proven design methodology and approach. Design Works partners its clients\' product innovation programmes right from ideation to production. Design Works focuses on eliminating translational losses thereby optimising industrial design for seamless and cost-effective manufacturing.

Education

• Savitribai Phule Pune University

  Bachelor of Commerce (B.Com.), Economics

  2000 — 2003

• Savitribai Phule Pune University

  Bachelor in Design, Product Design

  2003 — 2008

Skills

• Concept Development
• Design Thinking
• Concept Design
• 3d Visualization
• Furniture
• Color Schemes
• Graphics
• Personas
• Ergonomics
• Design Optimization
• Customer Insight
• Concept Art
• Graphic Design
• Hypershot
• Product Design
• Trend Research
• Product Development
• Concept Generation
• Product Direction
• Packaging Design
• Cmf
• Concept Ideation
• Ethnography
• Pos Design
• Design Strategy
• Human-Centered Design
• User Research
• Packaging
• User Experience
• Design Management
• User Profiling
• Sketching
• Industrial Design
• Human Factors
• Bunkspeed
• Sustainable Packaging