Ajay Maheska

About Ajay Maheska

I’m a results-driven digital marketing leader with 15+ years of experience building high-impact marketing engines across startups, agencies, and Fortune 500 companies.From helping American Express grow digital adoption across 5 countries, to building full-funnel strategies for LG, Chase Bank, and PurePoint Financial — I’ve worked at the intersection of data, creativity, and business impact.In my current role, I lead digital marketing for both DesignCafe and HomeLane, two of India’s most loved home interior brands. After DesignCafe’s acquisition, I was entrusted with a dual-brand leadership mandate — scaling growth across paid media, SEO, content, social, and CRM.At DesignCafe, we achieved 7x revenue growth while reducing CAC by 75%. We built the SEO and content engine from scratch, scaling from 16 to pages, delivering over ₹100 Cr in organic revenue. Our YouTube channel crossed 1M subscribers, Instagram touched 200K, and we built influencer programs that actually convert — not just trend.At HomeLane, I now drive digital performance and efficiency in a highly competitive category — leading performance marketing, martech initiatives, and content-led growth.I’m passionate about blending creativity with data, strategy with speed, and brand with performance. Whether it’s launching AI-powered WhatsApp bots, reimagining content for virality, or mentoring high-performing teams — I focus on what moves the business.Core strengths- Performance Marketing & Channel Mix: Crafting data‑backed paid strategies across search, social, video & programmatic- Organic Growth Engines: SEO & content ecosystems that deliver sustainable lead gen and revenue- Influencer & Social Strategies: Partnerships and storytelling that drive real conversions- Martech & Automation: AI‑powered chatbots, CRM integrations, personalization workflows- Cross‑Functional Leadership: Mentoring teams and aligning product, tech & biz to scale digital impact- Global and India-focused experience across categoriesI love building systems that don\'t just chase clicks — but drive impact, revenue, and long-term brand value.Let’s connect if you\'re building something meaningful — and want digital to be your biggest growth driver.

Experience

1. Senior Director - Digital Marketing

   Design Cafe

   Apr 2023 — Present · Bengaluru, IN

   Leading DesignCafe’s digital marketing across performance, SEO, content, social and influencer channels to drive customer acquisition, engagement and brand growth.Following the acquisition of DesignCafe by HomeLane, my role gradually expanded to include digital marketing leadership for both brands. This transition was formalized in early 2025, as I took on the responsibility of driving digital strategy and growth across the combined organization.

Education

• Institute of Management Technology, Ghaziabad

  MBA - Marketing and Finance, Full-time 2 yrs

• University of Mumbai

  Bachelor of Engineering - BE, Computer Engineering

• Ramnarain Ruia College - Mumbai

  HSC - Science , (Vocational - Computers)

• MCT's Rajiv Gandhi Institute Of Technology

  Bachelor of Engineering - BE, Computer Engineering

Skills

• Web Technologies
• Online Research
• Crm
• Google Adwords
• Business Statistics
• Investment Banking
• Business Analysis
• Small Business Marketing
• Marketing
• Financial Modeling
• Web Analytics
• Financial Risk
• Social Media Marketing
• Private Equity
• Business Valuation
• Microsoft Excel
• Portfolio Management
• Business Research
• Google Analytics
• Relationship Management
• Valuation
• Finance
• Strategy
• Analytical Skills
• Derivatives
• Financial Analysis
• Banking
• Foreign Exchange Management
• Corporate Finance
• Business Economics
• Content Marketing
• Business Development
• International Business Management
• Digital Marketing
• Microsoft Office
• Analysis
• Visual Basic
• Mergers & Acquisitions
• Entrepreneurship