Ajay Kumar
Performance Marketer | Digital Marketing Manager | Google Ads, Meta Ads, SEO, PPC, Social Media | Driving ROI-Focused Campaigns at SastaSundar
- Role
- Performance Marketer at ScaleX
- Location
- Kolkata, WB, IN
- LinkedIn followers
- 500 followers
About Ajay Kumar
Hi, I’m Ajay Kumar, I help businesses turn ad spend into predictable revenue.Over 4 years, I\'ve managed ₹1 CR+ monthly budgets and consistently delivered 3-5x ROAS for B2C brands, Ed-tech, and Coaches. My approach? Blend performance data with consumer psychology to build campaigns that actually convert.What I\'m obsessed with- Finding the 20% of ad spend that drives 80% of results- Turning underperforming campaigns into profit machines (recent win: cut CPL by 40% through restructuring)- Building marketing dashboards that give real-time clarity.Currently at ScaleX, where I work with coaching businesses and digital educators to scale their Meta and Google campaigns profitably.My toolkit: Google Ads, Meta Ads, GA4, AI tools (ChatGPT, Claude) for copywriting & strategy, AI-powered video/image generation (Midjourney, Runway, Gemini, Sora), Canva & CapCut for editing - and a healthy skepticism of \"best practices\" that don\'t actually work.If you\'re scaling a coaching business, running high-intent campaigns, or just want to talk shop about what\'s actually working in Indian performance marketing - let\'s connect.
Experience
Performance Marketer
Jun 2025 — Present
Education
St. Xavier's College
BJMC, Mass Communication/Media Studies
Father Agnel School
Intermediate , Business/Commerce, General
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