Ajay Francis
Performance marketing specialist | Amazon India
- Role
- Digital Media Specialist at Amazon
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Ajay Francis
I am a performance Marketer/Media Specialist at Amazon, specializing in the end-to-end orchestration of high-budget campaigns.My focus is on nurturing customers through the funnel, moving them from top-of-mind awareness to the Amazon platform. I translate business requirements into actionable media plans, overseeing execution, quality control to maintain the highest brand standards, transfer actionable insights and reporting.What I do:• Strategic Media Planning: Crafting multi-channel plans across Meta, Amazon DSP, Snapchat, and Google Ads(YouTube and demandgen).• Agency Management: executions involving TTD, DV360, YouTube, OOH, and Print.• Quality Control: Ensuring brand safety, creative excellence, and seamless execution across all touchpoints.• Platform Expertise: Deep hands-on knowledge of Meta and Amazon DSP, with oversight of programmatic channels (DV360, TTD) and YouTube.• Strategic Oversight: Collaborating with stakeholders to align media plans with business needs while maintaining strict quality control and brand standards.I thrive on turning complex requirements into streamlined campaigns that drive both brand equity and platform growth.
Experience
Digital Media Specialist
Feb 2025 — Present · Bangalore Urban, IN
Education
Panimalar Engineering College
Bachelor of Engineering - BE, Eee
2016 — 2020
MICA | The School of Ideas
Digital marketing and communication, Marketing
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