Ajay B.
Senior Analyst – Marketing Compliance | Cookie Governance & OneTrust Expert | Data Privacy Advocate | Skilled in GA4 & Tag Management
- Role
- Senior Analyst, Marketing Gbsc at Mastercard
- Location
- Pune, MH, IN
- LinkedIn followers
- 500 followers
About Ajay B.
With an MBA in Marketing and 10+ years of experience in digital analytics and compliance,…
Experience
Senior Analyst, Marketing Gbsc
Dec 2023 — Present · Pune, IN
Oversee day-to-day cookie compliance and auditing efforts across 300+ global websites, ensuring adherence to privacy regulations and internal standards. Maintain and update trackers to monitor global web properties for compliance gaps related to cookies and consent management. Work closely with consent management platforms to keep cookie behavior aligned with legal and technical expectations, even as site updates roll out. Proactively identify and communicate non-compliance issues to site owners, helping teams take corrective actions quickly. Served as internal subject matter expert on data privacy issues within the Digital Marketing team, offering technical guidance on regulations and best practices. Keep comprehensive documentation up to date, including audits, assessments, procedures, and data flow mapping across the marketing ecosystem. Collaborate cross-functionally with Legal, Privacy, and Marketing teams to define and implement privacy-first solutions. Foster strong relationships with internal and external stakeholders to assess risk and ensure ongoing compliance for the organization. Analyze team metrics and performance data regularly to identify trends and support continuous improvement. Conduct regular cookie banner validation and consent checks, while maintaining a centralized repository of approved and unapproved cookies. Ensure OneTrust scripts are consistently updated across web properties, keeping implementations aligned with the latest platform versions and functionality. Performed cookie categorization by classifying website cookies based on their purpose to support privacy compliance and enhance user transparency.
Education
M.S. Board
Matriculation
2003
M.S. Board
Intermediate, Science
2005
Savitribai Phule Pune University
MBA, Marketing
2010 — 2012
Dr.Babasaheb Ambedkar Marathwada University
B.Sc, Computer Science
2009
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