Ajaya Rout

About Ajaya Rout

11+ years of Analytics & Data Science experience in Banking Industry. Demonstrated expertise in Machine learning techniques, Model validation, Retail and Credit risk analytics, Automation.Tools and technologies:Python, SQL, Pyspark, SAS, Alteryx, Dataiku, Datarobot, Excel Base and Advanced Modeling Techniques:Linear & Logistic Regression, Decision Trees, Random Forest, GBM, XGBoost, LightGBM, Clustering, Hyper parameter optimisation, PCAMajor Projects worked on:• Successfully delivered multiple propensity models with improved response rate ranging from 8% to 15% for various market such as Malaysia, UAE, Singapore, Kenya & India using Machine learning techniques• Complete ownership of model design, evaluation, delivery and drive revenue with the usage of propensity models for cross-sell, deepening & retention• Alignment with stakeholders to cater business opportunities through analytics for affluent base to drive the customer journey chapter• End to end development of a prescriptive customer centric index to access client financial health and engagement (CFHI) with the bank• Optimized time taken on generating input data for monthly scoring by automation and streamlining the workflow in Dataiku• Implemented Probability of default model to predict good or bad customer (30 DPD in last 6 months) using logistic regression algorithm for better acquisition• Risk control across unsecured products through extensive analytics and implementation of insights by coordinating with IT, Product and branches.

Experience

1. Lead Associate Vice President

   HSBC

   Jul 2024 — Present · Bengaluru, IN

Education

• Biju Patnaik University of Technology, Odisha

  Master of Business Administration - MBA, Finance and Financial Management Services

  2010 — 2012

• Sambalpur University

  Bachelor of Commerce - BCom, Finance, General