Ajay Thyagarajan
Head of Category Marketing - Bigbasket
- Role
- Head of Category Marketing at bigbasket
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Ajay Thyagarajan
I am a sales and marketing professional with a passion for building great brands that make a difference to people\'s lives.I have spent the last year and a half doing exactly that by working on various marketing initiatives by Unilever brands like Vaseline and Brooke Bond Red Label. I have led a team of sales professionals with the aim of growing the Rs. 200 crores per annum Personal Products business of Unilever in the city of Bangalore.I am a curious and an enthusiastic person by nature with a keen eye for detail. My engineering and management education coupled with my experience as a sales and marketing manager equip me with a unique combination of analytical, business and leadership skills that help me navigate challenging business situations that I face at work every day.
Experience
Head of Category Marketing
Apr 2022 — Present · Bengaluru, IN
Education
Indian Institute of Management Ahmedabad
Post-Graduate Diploma in Management, Business Administration and Management, General
2013 — 2015
Veermata Jijabai Technological Institute, Mumbai (VJTI)
Bachelor of Technology (B.Tech.), Mechanical Engineering
2009 — 2013
Skills
- Marketing
- Strategic Planning
- Market Research
- Sales and Customer Management
- Business Strategy
- Team Management
- Marketing Strategy
- Management
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