Ajay Suwalka
Performance Marketing Manager (SEM) at Angara.com | Ex- Dotsquares, VGL(ShopLC.com) & Cardekho.com
- Role
- Performance Marketing Manager at Angara Inc
- Location
- Jaipur, RJ, IN
- LinkedIn followers
- 500 followers
About Ajay Suwalka
Pay Per Click (PPC): Campaign setup, ad creations and performance reporting. Handling Google, Microsoft Ads and Facebook Business Manager-Handled budget over in various platforms-Worked proficiently to acquire new customers through paid activities-Successfully run campaigns for bottom funnel customers with sale perspective. • Google Tag Manager and Google analytics: worked on both platform and utilize those for better tracking and Analysis. • Keyword Analysis: Researching the best keywords using tools Word Tracker, Ubersuggest.org, Google Keyword Planner tool etc. on 3 major factors Relevancy, Searches & Competition. • On-Page Optimization: Meta Tag Optimization, Header tags, Page Content Optimization, Image Optimization, XML Sitemap Creation & Submission, Robots File Creation • Off Page Optimization: Social Bookmarking, Business Profile Listing, Blog Commenting, Forum Posting, Classified Submission, Blog posting, Guest Blogging, Press Release Submission, Info-graphic Submission • Social Media Optimization: Create and Update social profiles on different channels like Facebook, Twitter, Google Plus, Pinterest, LinkedIn etc. for great user experience. Posting blog posts, images, videos and docs increase online awareness and branding. • Web Analytics: Generation & Analysis of traffic report using Google Analytics Tool to understand the effectiveness of the keywords being used and to measure the usefulness of the off-page optimization techniques. • Looker Studio(previously Google Data studio): Create visualy enhanced reports for various project using partner and built in connecters. Build interactive reports and dashboards with Looker Studio’s web based reporting tools.
Experience
Performance Marketing Manager
Jul 2023 — Present · Jaipur, IN
Education
R.N. Modi Engineering College, Kota
Bachelor of Technology (B.Tech.), Computer Science
2007 — 2011
Skills
- Sem
- Ccna
- Search Analysis
- Rss
- Wordpress
- Link Building
- Search Engine Submission
- Webmaster Services
- SEO
- Smo
- Google Maps
- Google Webmaster Tools
- Orm
- Article Submission
- Off Page
- Online Reputation Management
- Google Website Optimizer
- Blogging
- Keyword Research
- Landing Page Optimization
- Web Analytics
- Google Analytics
- Social Bookmarking
- E-Commerce SEO
- Web 2.0
- Html
- Affiliate Marketing
- Social Media Optimization (Smo)
- Google Adwords
- Ppc
- Search Engine Optimization (SEO)
- Organic Search
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