Ajay Singh Parihar
Vice President - Healthcare & Ayurvedic Business @Dabur India Limited
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WORK HISTORY
Vice President - Healthcare & Ayurvedic Business @Dabur India Limited
Delhi NCR, IN
EDUCATION
Savitribai Phule Pune University
Bachelor's Degree, Chemistry
Indian Institute of Management, Lucknow
Leadership In Digital Era , Organizational Leadership , Change Management ,DSS , International Marketing ,Digital marketing
Kendriya Vidyalaya
High School
University of Poona
Master of Business Administration - MBA, Marketing
Savitribai Phule Pune University
Master of Business Administration (M.B.A.), Marketing
ABOUT AJAY SINGH PARIHAR
Marketing & business leader with 20+ years of driving growth for iconic FMCG and Healthcare brands across OTC, Ayurveda, Health Supplements, Digestives and Confectionery. I specialize in full P&L ownership, category strategy, end-to-end brand management, innovation leadership, and digital-first growth.I have scaled multi-category portfolios across Dabur and Emami — including Honitus, Pudin Hara, Hajmola, Chyawanprash, Shilajit, Lal Tail, Boroplus and several emerging healthcare categories — while building new revenue engines across proteins, antiseptics, Ayurvedic skincare, premium baby care and advanced health formats.Over the years, I have:Delivered the strongest-ever growth phase for Dabur Healthcare with a 5-year category roadmap.Led omnichannel transformation across E-Commerce, Modern Trade and digital-first launches.Built innovation pipelines spanning R&D, Regulatory, Packaging, Sales, Supply Chain & Trade Marketing.Created high-impact celebrity-led campaigns that strengthened brand equity and consumer engagement.Driven Rx-to-OTC transitions, expanding access and accelerating consumer adoption.Mentored and developed high-performing cross-functional teams focused on sustainable business growth.My leadership philosophy blends category foresight, consumer insights, digital transformation, and disciplined execution enabling brands to stay relevant, competitive and future-ready in fast-evolving markets.I’m passionate about transforming brands at scale, shaping category trajectories, and building organizations that deliver on both creativity and commercial excellence.
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