Ajay Patel

About Ajay Patel

As a Senior Manager of Yield Ad Operations at Z1 Media, I am responsible for driving programmatic revenue initiatives for VDO.AI, a leading video advertising platform. I have a Bachelor of Science degree in Computer Science from Satavahana University, Karimnagar, and I am proficient in Google Ads, Appnexus, and Data Analysis.I collaborate with cross-functional teams to understand client expectations and stay updated with the latest advertising trends. I oversee the integration of new demand partners, evaluate business cases and revenue impact, and communicate outcomes. I also train and manage a team of Ad Operations and Demand Operations Associates, ensuring quality and efficiency. With my hands-on experience in optimizing and trafficking on Google Ad Manager and other SSP partners, I have created pricing models based on market trends to achieve better CPM values. This has resulted in higher revenues month on month for our publishers. I also have in-depth knowledge of Prebid optimizations, which helped me drive better revenues on platforms like Verizon, Medianet, Synacor, Rhythmone, etc. I am passionate about helping publishers gain better revenues with my analytical and troubleshooting skills. I have also created and monitored campaigns to meet the deliverables for PG, PD, and Direct deals. I am knowledgeable and experienced in ad serving across display, video, native, mobile, open bidding, YouTube, and audio ads. I am always eager to learn new skills and technologies in the fast-paced and dynamic ad tech industry.

Experience

1. Ad Operations Manager

   Vidcrunch

   May 2025 — Present

Education

• Satavahana University, Karimnagar

  Bachelor of Science - BS, Computer Science

  2014 — 2017