Ajay Padgaonkar

About Ajay Padgaonkar

Accomplished semiconductor industry marketing and engineering specialist seeking new…

Experience

1. Marketing Director

   National Semiconductor

   Sep 1998 — Present

   Current position – Lead marketing team for TI’s $270M voltage reference & supervisor product line o Manage and mentor team of 4 marketing people to promote both multi-sourced and differentiated products o Define and launch new products to maintain and advance TI’s leadership position o Drive growth thru both company sales teams as well as the distribution channels and internet sales o Set revenue and profit growth targets and leverage high growth market segments to propel the growth o Routinely keep management up to date on the market trends, strategy and progress to achieving the goals • Previous positions and responsibilities included: o Successfully transitioned National’s power products business from National sales channels to those of TI o Defined and launched new products for the Microcontroller and Wireless (Bluetooth, Zigbee, Wireless LAN and GSM) product lines; managed the marketing teams for these product lines and drove revenue growth o Managed development and relationship for National’s investment in a fingerprint recognition start up o Led the Residential Gateway segment of the Geode – X86 processors and systems on chip product line o Managed the technical content of the National’s Analog Power and LED driver seminars in 2007 and 2008 o Came up with the concept of Power Architect add-on to the Webench power design tool and provided consulting during the product development - One US patent granted o Defined the Silicon IP needs and roadmap for the Semicustom and Information Appliance team and led the effort to evaluate make/buy decisions to acquire the needed processor, memory and peripheral IP. Set up licensing agreements for both purchase for National and sale of National IP thru IP vendors

Education

• Arizona State University

  M.B.A., Marketing

  1982 — 1986

• Indian Institute of Technology, Bombay

  B.Tech., Electrical Engineering

  1974 — 1979

• University of Notre Dame

  M.S., Electrical Engineering

  1979 — 1980

Skills

• Product Launch
• Cmos
• Product Management
• Analog
• Embedded Systems
• Mixed Signal
• Digital Signal Processors
• Consumer Electronics
• Microcontrollers
• Product Strategy
• Product Marketing
• Digital Design
• Go-to-Market Strategy
• Eda
• Power Management
• Semiconductors
• Technical Marketing
• Rf
• Pcb Design
• Soc
• Integrated Circuits (Ic)
• Customer Engagement
• Product Planning
• Electronics
• Semiconductor Industry
• Ic
• Marketing Strategy
• Dsp
• Analog Circuit Design
• Asic