Ajay Nilakantan
Key Accounts / Category Management @ Nykaa.com | Ex Firstcry | Ex Landmark | Ex Reliance
- Role
- Category & Brand Management - Luxury at Nykaa
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Ajay Nilakantan
Hi! I am a National Category Manager with nearly 7 years of experience. I have experience…
Experience
Category & Brand Management - Luxury
Aug 2023 — Present · Mumbai, IN
Nykaa.com is a leading Indian e-commerce platform featuring over 4,500 brands, including exclusive partnerships with global beauty names and premium international offerings. Nykaa has positioned itself as a trusted destination for beauty and fashion enthusiasts, with a strong emphasis on quality, innovation, and customer satisfaction- Independently managing a portfolio of Niche, Luxe, and Mass fragrances with one direct report, ensuring end-to-end execution, strategic planning, and brand building.(100+ brands ~ 350Cr)- Developed wireframes for the luxe store and fragrance category pages, resulting in improved CTR, conversions, AOV, and growth in both new and repeat customers- Driving brand and category growth from target setting to brainstorming, and steering the business through various growth levers, including both onsite and offsite visibility- Manage and oversee supply chain operations, including inventory forecasting, reducing stockouts, analyzing opportunity losses, and minimizing expiries and excess stock- Drive education, content, and relevance by planning new launches, curating content, organizing activations, developing and promoting trending search pages, and aligning with the overall category objectives.
Education
SIES College of Arts, Science & Commerce SION(W)
Bachelor of Science - BSc, Statistics
2012 — 2015
OLPS High School
SSC, English, Hindi, Marathi, Mathematics, Science, History, Geography
2001 — 2010
SIES College of Management Studies - India
Master of Business Administration - MBA, Marketing
2016 — 2018
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