Ajay Mishra
Senior Director | EX- WPP
- Role
- Senior Director at Aisles & Shelves
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Ajay Mishra
Marketing Professional with 21+ years of experience in experiential marketing, trade marketing, brand promotions, and large-scale BTL activation across India. I specialize in campaign planning, budgeting, project and vendor management, and driving consumer engagement through high-impact, ROI-focused on-ground programs.I spent 19 years within the WPP Group, delivering major FMCG, government, and CSR projects for brands such as Hindustan Unilever, Procter & Gamble, Colgate-Palmolive, Duracell, and initiatives under the Ministry of Culture and the National Mission for Clean Ganga. I have also led multiple CSR-driven programs focused on community engagement, health, sanitation, and public awareness.Currently with Aisles & Shelves Pvt. Ltd, I lead pan-India operations, multi-city activations, vendor networks, and execution teams to ensure flawless deployment and measurable business impact.I am passionate about building scalable marketing solutions, strengthening operational efficiency, and delivering meaningful consumer experiences that create long-term value.
Experience
Senior Director
Mar 2025 — Present · Mumbai, IN
Led end-to-end project management for brand activation campaigns, ensuring seamless planning, execution, and evaluation to drive revenue growth and market expansion.• Developed and executed data-driven brand activation strategies leveraging market research, consumer insights, and creative concepts to enhance visibility and engagement.• Optimized budgets by allocating resources effectively, identifying cost-efficient channels, and negotiating with vendors for favorable contracts.• Directed cross-functional collaboration and managed a 15-member team to deliver integrated marketing initiatives.• Oversaw campaign performance monitoring, including development of tracking tools and analytics to identify trends and cost-optimization opportunities.
Education
Swami Vivekananda Subharti University, Meerut
Master of Business Administration - MBA, Marketing
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