Ajay Kumar
Performance Marketing Manager @Livspace
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WORK HISTORY
Performance Marketing Manager @Livspace
Bengaluru, IN
ABOUT AJAY KUMAR
Performance Marketing Specialist with 9+ years of experience driving growth for D2C, E-commerce, Marketplaces, and Consumer Brands. I manage large-scale budgets (₹4 Cr/month+) across Google, Meta, Bing, Taboola, Outbrain, Affiliates & Marketplaces — with a strong track record of improving ROAS, scaling revenue, and reducing CAC.Over the years, I’ve led full-funnel growth for brands like Anveya Living, Wakefit, Healofy, WOW and multiple D2C/category-leading companies. My strengths lie in deep analytics, CRO, aggressive experimentation, creative strategy, and end-to-end campaign ownership.Key Achievements: Increased website traffic 20% MoM and conversions 15% for Anveya Reduced CAC by 25% with advanced segmentation & creative optimization Managed ₹4 Cr+ monthly budgets across channels Doubled revenue in 4 months at stronger ROAS Expertise in D2C, lead gen, marketplaces, hyperlocal, and user acquisitionI’m actively exploring roles in:Performance Marketing | Growth Marketing | Paid Ads Specialist | Digital Marketing Manager
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