Ajay Kumar
Senior Product Designer at CREX (100M+)
- Role
- Senior Product Designer at CREX
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Ajay Kumar
Hi, I’m Ajay — a Sr Product Designer (UI/UX) at CREX with 4+ years of experience designing for millions of sports fans worldwide.At CREX, I’ve seen the platform grow from 1M to 100M+ users, and I’m proud to have contributed by blending intuitive design, data-driven decisions, and product analytics to deliver delightful experiences. A graduate in Computer Science & Engineering from NIT Patna, I bring a strong technical foundation to my design process. This background helps me bridge the gap between design and development, ensuring solutions are not only user-centric but also technically feasible. What drives me- Turning complex problems into simple, user-friendly designs- Combining intuition with analytics to validate impact- Building products that people not only use but truly loveBeyond design, I’m passionate about sports, entrepreneurship, and storytelling
Experience
Senior Product Designer
Apr 2024 — Present
Led end-to-end design for multiple high-impact features, including cricket community (IPL 2025 launch), New Home for CREX, Content Strategy of CREX enhancing engagement and retention for 100M+ cricket fans.Sole design owner for the Discussions community feature — conducted research, defined user journeys, prototyped flows, and delivered production-ready UI that enabled fans to discuss matches, driving strong adoption during IPL.Proficient in design tools: Figma, Adobe XD, Sketch, Jitter, ProtoPie, and more.Leveraged analytics tools (Mixpanel, Firebase, A/B testing) to validate design hypotheses, improve retention metrics, and refine user experiences based on data insights.
Education
National Institute of Technology , Patna
Bachelor's degree, Computer Science
2017 — 2021
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