Ajay Haridas
Customer Success Consultant @Forge
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WORK HISTORY
Customer Success Consultant @Forge
Toronto, ON, CA
Client Relationship Management & Strategic Success: Build and maintain strong client relationships through proactive communication, ongoing support, and strategic success planning. Serve as a trusted advisor by aligning outreach strategies, product usage, and ICP targeting with each client\'s business goals.Onboarding, Implementation & Solution Delivery: Lead end-to-end onboarding to ensure clients adopt the platform smoothly and efficiently. Oversee solution delivery by monitoring usage, addressing roadblocks early, and ensuring all implementations align with customer needs and objectives.Performance Monitoring, Insights & Optimization: Track campaign metrics, client health indicators, and audience behavior to uncover meaningful performance insights. Provide actionable recommendations that enhance outreach workflows, improve deliverability, and scale revenue-generating activities.Cross-Functional Collaboration & Reporting: Partner closely with copywriters, strategists, product teams, and support staff to refine ICPs, optimize targeting, and resolve complex client challenges. Communicate progress through clear reporting, forecasting, and coordination of monthly or quarterly initiatives across internal and external stakeholders.Account Growth, Contract Management & Continuous Improvement: Negotiate contracts, manage renewals, and identify expansion opportunities within high-growth accounts. Analyze engagement trends to recommend workflow improvements and uncover new business potential, driving long-term account success and profitability.
EDUCATION
Geneva Business School
Masters of International Management
Lancaster University
International Exchange Program, Business/Commerce, General
Telfer School of Management at the University of Ottawa
Honours Bachelor of Commerce (B.Com.), International Management
Sports Business Classroom
Salary Cap, Basketball Operations
Sir Winston Churchill High School
High School
SKILLS
ABOUT AJAY HARIDAS
As a Customer Success Consultant at Forge, I lead onboarding, strategic alignment, and long-term success planning for clients across multiple industries. My work involves combining data-driven performance insights with human-centered guidance to help organizations optimize their outreach systems, refine their ICP targeting, and scale their revenue-generating activities. I operate at the intersection of strategy, analytics, and client partnership, ensuring every client has a roadmap that aligns with their goals and evolves as they grow.Before joining Forge, I served as a Customer Strategy and Onboarding Lead at TD, where I developed new hires, improved operational workflows, and built strong client relationships through financial insight and structured coaching. This experience laid the foundation for my approach today: empathetic leadership paired with analytical rigor.I hold a Master’s in International Management from Geneva Business School, where I placed second in an international strategy simulation competition. I’m now expanding my expertise in data analytics, AI solutions, and automation to help organizations leverage technology in smarter, more impactful ways. My career is grounded in one mission: driving growth through clarity, strategy, and meaningful client partnerships.
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