Ajay Hari
Director - Technology @PDSL
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WORK HISTORY
Director - Technology @PDSL
GB
In my role at Pragmatic Design Solutions, I direct technology initiatives that transform business strategies for automotive OEMs, motorsports & other engineering-focused industries. By implementing advanced ERPs and PLM systems, I improved operational efficiency and quality management. My leadership in digital program delivery resulted in significant project time reductions and enhanced collaboration across teams.
EDUCATION
Maharashtra Institute of Technology
Bachelor of Engineering (B.E.), Mechanical Engineering
Middlesex University
MBA, Project Management & Organisational Change
ABOUT AJAY HARI
Growth & Transformation Executive with a proven track record of delivering enterprise value through operational optimisation, revenue growth acceleration, and scalable platform development across diverse industries including Energy, Automotive, Motorsport, Infrastructure, Smart City, PropTech, FinTech, HealthTech & SaaS. Known for building high-performing organisations, unlocking new market opportunities, and driving cross-border growth through technology, innovation, and disciplined execution.Built, scaled, and exited businesses in engineering, textiles, and technology, delivering complex infrastructure projects, product innovation, and operational scale-up. Delivered award-winning smart city and law enforcement platforms recognized by the UN (WSA 2017) and IOD Golden Peacock Award.Developed PropTech platforms for real estate optimization and FinTech applications for financial services, payments, and compliance. Led modernization programs for local authorities, driving AI-powered digital service delivery, operational efficiencies, and improved citizen engagement.Extensive leadership delivering ERP (SAP S/4HANA, Microsoft D365), Cloud, Data, AI, and Agile transformations across UK, EU, USA & India.Worked with global motorsport leaders including F1, GT Racing, and OEMs including Jaguar Land Rover, Tesla, and Ford, Rivian, leading ERP, Lifing, Connected Car, Dynamic Supply Chain, After-Sales, Finance, and Global Data Platform transformations. Successfully led GDPR compliance programs across global operations.Advises early-stage ventures on product strategy, fundraising, operational execution, technology roadmaps, and leadership team development, while scaling multi-sector growth platforms.Core Strengths:Enterprise Integration • Platform Scale-Up • AI & Digital Transformation • ERP (SAP/D365) • Agile Leadership • Operations Optimisation • Revenue Growth Acceleration • Supply Chain Optimisation • Innovation Leadership • Global Execution • Data Strategy • Motorsport Operations • Public Sector Modernisation • PropTech Development • FinTech Platforms • Value Creation
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