Ajandhan Dhanaraj

About Ajandhan Dhanaraj

Experienced Digital Marketing Analyst for B2B and B2C. Skilled in digital marketing - SEO, SEM, and SMM. Certified in Digital Marketing, Google Ads, DV360, and Programmatic Ad. Strong marketing professional with an MBA in Marketing and Analytics from Vellore Institute of Technology.I specialize in transforming online presence through innovative strategies, content marketing, and lead generation. Whether you\'re looking to grow traffic, improve rankings, or drive qualified leads, I have a track record of delivering measurable results across industries like e-learning, SaaS, technology, IT services, cybersecurity, fintech, cloud computing, software development, AI & machine learning, lifestyle, travel, real estate, media, healthcare, e-commerce, hospitality, and professional services. What I Can Do for You: SEO & Technical SEO – Advanced site optimization, fixing crawl/indexing issues, & boosting rankings. On-Page & Off-Page SEO – High-quality content optimization & strategic backlink building. Lead Generation & Conversions – Turning organic traffic into high-converting customers. Specializing in creating PPC Ad campaigns within the budget (Google Ads, Facebook Meta Ads, LinkedIn ads), I help businesses thrive in the digital landscape. Content Marketing & Guest Blogging – Engaging, SEO-driven content & authoritative backlinks. YouTube SEO – Optimizing videos for greater reach & engagement. Programmatic SEO – Scalable, data-driven SEO strategies for massive growth. Local SEO – Strengthening city & region-based search visibility. Voice Search & Mobile SEO – Optimizing for conversational queries & seamless mobile experiences. SEO Analytics & Reporting – Data-backed insights for continuous optimization. Schema Markup & Structured Data – Enhancing search visibility & rich results. Competitor Analysis – Uncovering strategies to outperform rivals. Why Work with Me? Data-Driven Approach: Every strategy is backed by analytics. Results-Oriented: Focused on traffic growth, conversions & brand visibility.🤝 Client-focused: Custom strategies tailored to your business goals. Tools I Use:SKED Social, Meta Business Suite, LinkedIn Campaign Manager, ActiveCampaign, Mailchimp, Google Analytics, Google Ads, SEMRush, Ahrefs, Sales Navigator, WordPress, Webflow Ahrefs | Semrush | Google Analytics | Google Search Console | Screaming Frog | Buzzstream | SE Ranking | Moz | PageSpeed Insights | Majestic | Linkody | Surfer SEO | Sitebulb | Hotjar | Jira | 🤖 ChatGPT

Experience

1. Digital Marketing Analyst

   Concept Marketing Group

   Jul 2025 — Present · Perth, AU

   Build, maintain, and automate daily, weekly, and monthly performance reports for all paid media campaigns (Meta, Google, LinkedIn, TikTok).> Develop ad hoc reports for other marketing channels, including organic social, email, and content marketing initiatives.> Responsible for executing and managing integrated digital marketing campaigns across social, email, website, paid advertising, and SEO channels for multiple clients.> I coordinate campaign rollouts, maintain content calendars, manage email campaigns and automations, publish SEO-optimised blog content, track performance metrics, and support paid media and lead generation initiatives.> I work closely with briefs and timelines to ensure high-quality delivery, compliance, and measurable results.> Social Media Scheduling, Monitoring & Engagement – Managed content scheduling, publishing, and engagement using SKED Social, Meta Business Suite, and LinkedIn Campaign Manager.> Email Marketing & Automations – Built and managed email campaigns, audience segmentation, and marketing automations using ActiveCampaign and Mailchimp.> Website & CMS Updates – Maintained client websites and blogs on WordPress and Webflow, ensuring accuracy, SEO best practices, and campaign alignment.> Paid Advertising Support – Assisted with setup, monitoring, and optimization of campaigns on Google Ads and Meta Ads, including targeting, creatives, budget tracking, and performance reporting.> Analytics, Reporting & Optimisation Insights – Built daily, weekly, and monthly performance reports using Google Analytics, Google Tag Manager, AgencyAnalytics, and Google My Business to drive insights and campaign improvements.> Lead Generation & LinkedIn Sales Navigator – Created targeted prospect lists, maintained clean databases, and supported client outreach campaigns.

Education

• Vellore Institute of Technology

  MBA, Marketing and Analytics

  2017 — 2019

• United Institute of Technology

  Bachelor's degree, Electrical and Electronics Engineering

  2012 — 2016