Ajan S.

Strategy and Insights Manager @Cavendish Farms

Toronto, ON, CA

Applied traditional Category Management principles and utilized FS data sources to drive strategic insights and decision-making.•Utilized multiple data sources to craft comprehensive narratives connecting consumer and customer insights, market trends, and portfolio solutions for FS customer partners.•Developed foresight on growth trends within the FS landscape and frozen potato industry by leveraging custom and syndicated data sources.•Played a key role in annual strategic planning, offering insights on category and company growth and contributing to future business planning and marketing direction.•Delivered impactful presentations to Customers and Internal Sales Teams across North America, showcasing insights and recommendations with confidence.•Acted as the go-to expert on Foodservice consumer, customer, and category performance, providing timely updates to marketing, sales, and product development materials.•Demonstrated proficiency in key FS data tools and applications such as Circana Crest, Potatotrack, Directlink, Datassential andTechnomic, •Presented at key FS department meetings on business results and trends, contributing to strategic decision-making.•Conducted unbiased vendor evaluations and maintained ongoing vendor relationships.•Developed and maintained internal topline reporting, quarterly business reviews, ELT materials, and other ad-hoc reporting and analysis for internal FS and Leadership team purposes.

Humber College

Sales, Marketing and Project Management

Bangkok University

Master of Business Administration (M.B.A.)

Eastern Asia University

Bachelor's in Business Administration