Andrew Allred

About Andrew Allred

I sit right at the intersection of Marketing Strategy and Systems Engineering. Because I started my career in marketing, I understand the \"user journey\" conceptually—but now I build the backend architecture to make it actually work.Currently, I manage the team responsible for the Marketing-to-Sales pipeline at Lucid Software. My team’s job is simple but critical: govern the customer lifecycle from the first Marketo form fill to the Salesforce Opportunity. We take fragile, legacy processes and rebuild them into systems that don\'t break.My focus right now:Resilience: If it crashes, we fix it. We recently cut critical routing errors by 99% and speed-to-lead latency by 83%.Modernization: Using tools like Google Gemini to speed up root-cause analysis. It helps us clear technical debt faster so we can stop patching and start building.Speed: Engineering \"Zero-Friction\" paths so high-intent data gets to sales agents instantly.Leadership: I manage a high-performing technical team by being clear about the \"why\" and balancing empathy with hard metrics.

Experience

1. Manager, Business Systems (Salesforce Marketo Workato)

   Lucid Software

   Sep 2021 — Present · Salt Lake City, UT, US

   I manage the Business Systems team responsible for our Marketing-to-Sales pipeline. We oversee the day-to-day platform operations and sync optimization to ensure every lead is captured, enriched, processed, and routed in a timely manner—from lead capture in Marketo through routing in Salesforce.Key Projects & Impact:MQL Routing: Our primary routing engine was hitting record locks and failing ~54 times a day. We rebuilt it using an asynchronous architecture. Result: Errors dropped to zero in Q4, and routing time went from 30 minutes to under 60 seconds.Lead Conversion: The \"Lead-to-Contact\" process used to crash the whole batch if one record failed. We architected a \"Partial Success\" pattern that processes the good leads and logs specific errors for the bad ones. Result: Weekly fire drills stopped, and daily system errors dropped 26%.$15M Sourced Pipeline: Co-engineered a priority lane for the Outreach team. By identifying high-intent referrals and routing them to agents first, we helped source over $15M in pipeline.API Limits: Caught an architectural flaw that was triggering 6.5M API updates a day. We rewrote the sync logic to check before writing. Result: Volume dropped by 77%(to 1.5M), solving our limit warnings.Zero Data Loss: Built a \"Fault Path\" safety net for web intake forms. It preserves submissions a year that would otherwise be lost to system errors—saving roughly $670k in pipeline.

Education

• University of Utah

  Bachelor of Arts (BA), Humanities: Japanese Language and Literature

  2002 — 2007

• University of Utah

  TESOL; Teaching (of) English to speakers of other languages

  2003 — 2007

Skills

• Judgement
• Marketing Strategy
• Strategic Thinking and Planning
• Cross Cultural Management
• Strategic Planning
• Intermediate Japanese
• Marketing Management
• Copywriting
• Email Marketing
• Customer Experience
• Teaching English
• Creativity
• Sales/Marketing Presentation
• Adaptability
• Social Media Marketing
• Organizational Development
• Teacher Training
• Foreign Languages
• Analytic Problem Solving
• Decision Making
• Persuasive Writing/Speaking