Aja J. Williams

About Aja J. Williams

Storytelling and strategic communications go hand in hand with another of my forever loves - baking. It\'s not as much about the final product - although a delicious cupcake or cobbler isn\'t bad - but it\'s about the journey to get there. There\'s a sense of calmness and excitement when building a story. It\'s the same sense I get when I start pulling out all of the essential ingredients for baking. You have certain preferences and notions in your mind. You have an idea of those key details that will make the story, while in baking, it might be more about adding an extra spice or ingredient to enhance the flavors. In communications and even marketing, you need to pay attention the numbers (the data and analytics) to understand what resonates and what would work better for an audience. Further, you want to make sure to keep your mind focused on the words or channels that might work best. You definitely don\'t want to go askew in measuring a tablespoon versus a teaspoon in a recipe. The one difference between the two? You can easily see the reactions and results when someone bites into that cupcake or brownie, and you might not be able to see a reaction in communications and marketing right away. You might have to monitor social media or monitor your quantitative data while gathering more qualitative insights. For both, they give me a sense of purpose and pride that I\'ve touched someone and in some way. Throughout my career, I\'ve dedicated myself to telling a story of those who are underserved or to help them, while keeping my audience in mind for the story that they want to see and hear. Let\'s connect and see how we can continue building and finding new and creative ways to reach them.

Experience

1. Chief Content Officer

   Nine PBS

   Jan 2022 — Present

Education

• Fox School of Business at Temple University

  Graduate , Innovation in Digital Marketing Program

  2019 — 2020

• East St. Louis Senior High School

  High school Diploma

  2001 — 2005

• University of Missouri-Columbia

  Bachelor of Journalism, Journalism & Spanish

  2005 — 2009

Skills

• Blogging
• Journalism
• Photography
• Fact-Checking
• Online Journalism
• Web Content
• Adobe Creative Suite
• Budget Management
• Microsoft Office
• Storytelling
• News Writing
• Publications
• Editing
• Indesign
• Digital Photography
• Interviewing
• SEO
• Ap Style
• Copy Editing
• Digital Media
• Social Networking
• Breaking News
• Facebook
• SEO Copywriting
• Writing
• Ap Stylebook
• Proofreading
• Editorial
• Content Management
• Video Production
• Social Media