Amy Adkins

About Amy Adkins

I am a visionary, hands-on content developer with 10+ years of experience crafting strategies that propel global marketing and communication campaigns forward. I am highly skilled in using data-driven insights to elevate internal and external brand engagement for high-profile companies such as AWS and PayPal. I continue to remain apprised of industry trends and emerging technologies including generative AI to enhance content ideation, design, and editing. Please do reach out if you would like to know more about my career and my current objectives!Specialties: Content planning, content development, content management, content optimization, content governance, content design, marketing communications, SEO, internal communications, leadership communications, change communications

Experience

1. Senior Content Strategist

   Huron

   Oct 2024 — Present

   Advance Huron’s business objectives through comprehensive, results-oriented B2B content strategies and compelling narratives• Create differentiated and high-impact marketing campaigns to drive demand generation and customer acquisition• Draw from a strong background in data, analytics, generative AI, and A/B testing to aim content at targeted personas and decision-makers• Perform strategic mapping of content to audience journeys and conduct journey gap analyses• Work closely with subject matter experts to develop strong messaging frameworks and translate complex information into user-centered insights• Write and edit a mix of marketing assets including thought leadership articles, eBooks, social content, video scripts, and email copy

Education

• University of Nebraska at Omaha

  MA, Communication

• University of Nebraska at Kearney

  BA, Journalism

Skills

• Writing
• Editing
• Strategic Communications
• Internal Communications
• Copywriting
• Content Management
• Public Relations
• Strategic Planning
• Intranet
• Healthcare Marketing
• Corporate Communications
• Event Planning
• Marketing Communications
• Marketing
• Crisis Communications
• Marketing Strategy
• Media Relations
• Messaging
• Newsletters
• Publications
• Storytelling
• Content Strategy
• Web Content Writing
• Branding & Identity
• Search Engine Optimization (SEO)
• Content Managed Websites
• Content Management Systems (Cms)
• Content Development
• Content Marketing
• Web Content Creation
• Web Content Optimization