Aja Watkins

About Aja Watkins

2X Presidents Circle Award Winner, An emerging marketer with a strong record in strategic…

Experience

1. Senior Hematology Consultant at Bms Hematology

   Bristol Myers Squibb

   Apr 2020 — Present

   20••••22 Winners Circle Recipient. Top 10% in the nation in the Hematology Business unit. • Central Intercollegiate Athletic Association (CIAA)- Annual Conference Spokesperson with ESPN Stan Lewter to discuss “Standing in the Gaap”, a program created expressly to focus on closing these gaps in diagnosis, care and survival rates among African Americans with multiple myeloma. • Demonstrate a clear understanding of the Multiple Myeloma market by eliciting disease and treatment option discussions. with clinicians that ultimately lead to an increase in sales. • Drive execution of MM Hematology promotional plan and programs while ensuring consistency with brand strategy. • Develop and implement territory business plans for Hem/Onc accounts in Baltimore, MD and Newark, DE focusing on identifying and prioritizing activities that will accomplish business objectives. • Adapt to changing dynamics in a competitive marketplace with agility and effectiveness. • Strong communication and cross-functional collaboration skills. • Promote Revlimid for Newly Diagnosed Multiple Myeloma, Pomalyst for Relapse Refractory Multiple Myeloma and train staff on the REMs Program. • Partner with Insights and Analytics team and external partners to define success metrics and analyze performance of marketing programs. • Launched Abecma CAR T Cell therapy. A cell-based gene therapy to treat multiple myeloma. • Cultivate relationships with key thought leaders, utilizing them to educate and influence treatment options in Multiple Myeloma. • Manage partner agency relationships, workflow, and related expense budgets.

Skills

• Proposal Writing
• Social Media Marketing
• Research
• Marketing Communications
• Project Management
• Marketing Management
• Marketing Strategy
• Hospitals
• Event Management
• Nonprofits
• Management Consulting
• Business Planning
• Merchandising
• Team Leadership
• Program Management
• Building Relationships
• Sales Operations
• Community Outreach
• Budgets
• Brand Management
• Customer Satisfaction
• Trade Shows
• Staff Development
• Powerpoint
• B2b
• Brand Development
• Strategic Communications
• Media Relations
• Salesforce.com
• Contract Negotiation
• Lead Generation
• Sales Presentations
• Microsoft Word
• Community Development
• Employee Relations
• Brand Awareness
• New Business Development
• Administration
• Strategic Planning
• Healthcare