Armand Aj Vasseghi

About Armand Aj Vasseghi

CAMP Certified Brand Marketing Manager with 10+ years of expertise in project management, experiential marketing, and strategic branding. I specialize in Food & Beverage, Apparel, and Events, combining data-driven strategy with creative execution to drive measurable brand growth and profitability.In my current role at Robeks Juice, I manage and execute brand programs that span in-store promotions, local partnerships, and experiential activations, ensuring initiatives align with brand identity while engaging target audiences. My background also includes e-commerce optimization, social media engagement, and brand activations that generate both buzz and business results.Passionate about shaping food and beverage narratives, I create tailored initiatives that connect with audiences across multiple mediums. I’m excited by environments where ideas move quickly, teams work in sync, and creativity is backed by clear, measurable outcomes.More about me: ajvasseghi.com

Experience

1. Manager of Brand and Field Marketing

   Robeks

   Jan 2022 — Present · Los Angeles, CA, US

   Lead research and development department for all national campaigns and menu updates Conduct menu audits to analyze COGS, product/ingredient performance and usage, difficulty to execute, trend-forecasting, and franchisee/customer feedback Collaboration with president, franchise operators and department heads for a national menu refresh to launch in Q2 of 2024 where I developed 3 smoothies to replace 10+ year veterans of our menu, 1 toast and 4 recipe updates Oversee budgets of $10-20k for each national campaign across 100+ restaurants, leading to increased product mixes by 4-10% Collaborate with the Vice President of Marketing to develop yearly marketing plans, including budget estimates, timelines, and regional strategies. Each regional strategy included after-implementation performance analyses Developed a comprehensive local store marketing training program to coach 50+ franchisees, resulting in the implementation of effective local marketing plans for each location Consult and collaborate on various marketing efforts related to field marketing and local store marketing, such as grand openings, community celebrations, guerilla tactics, activations, influencer visits, photoshoots and point-of-purchase displays Implemented monthly measurement reports to capture all marketing activities of franchisees with optimization-analyses Manage and collaborate with vendors including a creative agency, printing partners, warehouses, and manufacturers

Education

• Crespi Carmalite High School

  High School Diploma

  2013 — 2015

• University of Arizona

  Bachelor's degree, Retail and Consumer Sciences

  2015 — 2019

Skills

• Event Planning
• Money Management
• Team Management
• People Skills
• Group Leadership
• Event Management
• Time Management
• Social Media
• Marketing
• Manufacturing Operations Management
• Creative Writing