Aj Minnetian

About Aj Minnetian

Finance executive with domestic and international experiences in Financial Planning and Analysis, Strategy, Corporate Development, and Strategic Revenue Growth, including senior management roles with leading Technology companies and six years in Investment Banking.• Proven leadership driving FP & A and business support, including development of annual strategic plan, quarterly budgeting process, financial consulting and strategic support to senior management• Expertise leading significant change including Finance Transformation initiatives, and company-wide off-shoring initiatives • Consistently recognized for outstanding leadership, and business support • Strong leadership experience with entrepreneurial operations in a growth mode• Professionally trained manager and team builder. Able to recruit, develop, and motivate high performance teams• An integral leader who secures an organization’s position at the forefront of the industry• Team player that collaborates with internal parties to develop short and long term strategies to drive sustainable company growth• Significant transaction/acquisition expertise resulting in successful exits for founders and investors• Deep strategic knowledge of Internet and broader Technology business models, and thorough understanding of competitive dynamics and industry-shaping trendsSpecialties: Financial planning and analysis, M&A, Strategic advisory, International operations, Change management, Business development, Management Dashboard/KPIs, Financial reporting and modeling. Personal strengths include management, communication and presentation skills.

Experience

1. Senior Director of Finance, Fp & a and Strategy

   Grammarly

   Apr 2024 — Present · Los Angeles, CA, US

   As Head of Strategic Finance for Grammarly\'s B2C business, my responsibilities include directing all core FP & A functions—such as monthly reporting, rolling forecasts, and board meeting preparation—and guiding a team to translate complex data into strategic insights. This work drives business priorities and growth strategy for the executive team, Product, and Marketing partners through predictive modeling, opportunity sizing, and shaping the company\'s financial narrative.• FP & A and Performance Reporting: Direct all FP & A functions, including monthly reporting, rolling forecasts, and the development of models for the annual budget and long-range plan. Lead the preparation of board meeting materials and deliver executive-level presentations on financial performance• Core Business & Product Analytics: Spearhead the development of financial models for unit economics performance (NRR, ARR, LTV, ROAS), and establish the analytical framework for product KPIs, including conversion funnels and new feature adoption, to guide Go-To-Market strategy and support company-wide forecasting.• Executive Insights and Guidance on Growth Initiatives: Drive the strategic agenda for growth, authoring and presenting data-driven recommendations to executives on key levers including price optimization, international expansion, business partnerships, and new product opportunity sizing.

Education

• UCLA Anderson School of Management

  MBA, Finance and Strategy

  2005 — 2007

• McGill University

  Bachelor of Engineering - BE

• McGill University

  B.Eng, Mechanical Engineering

  1996 — 2001

Skills

• Valuation
• Forecasting
• Finance
• Cross-Functional Team Leadership
• Mobile Devices
• Financial Modeling
• Negotiation
• Venture Capital
• Financial Reporting
• Leadership
• Private Equity
• Business Valuation
• Internet Strategy
• Investment Banking
• Strategic Financial Planning
• Business Analysis
• Corporate Development
• Management
• Analysis
• Business Development
• Market Research
• Financial Planning
• Capital Raising
• Corporate Finance
• Executive Management
• Business Planning
• Operations Management
• Financial Analysis
• Corporate Budgeting
• Variance Analysis
• Analytics
• Business Strategy
• Mergers
• Competitive Analysis
• Start-Ups
• Strategic Planning
• Budgeting
• Strategy
• E-Commerce
• Strategic Partnerships