Aj Marino
Senior Marketing Manager | Product Marketing, Brand Strategy, Program & Creative Ops
- Role
- Senior Marketing Manager at Big Arrow Group
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Aj Marino
Marketing professional with more than a decade of experience helping brands grow through product launches, brand repositioning, and integrated campaigns. I thrive at the intersection of strategy, creative, and execution. My experience spans shaping brand identity and go-to-market strategy, managing workflows across creative, media, and analytics teams, and overseeing budgets and vendor partnerships to ensure campaigns land on time, on brand, and with impact.
Experience
Senior Marketing Manager
Oct 2022 — Present · San Francisco, CA, US
At Big Arrow, I lead brand strategy, product launches, and integrated campaigns. My role blends marketing and operations: from shaping brand identity and go-to-market strategy to building workflows that align creative, media, and analytics teams. I’ve overseen everything from repositioning brands and launching new products to managing budgets, vendors, and cross-functional delivery. Highlights include driving digital and brand transformations, optimizing campaign processes to improve collaboration and efficiency, and guiding new business growth through pitching and partnerships.
Education
Denison University
Bachelor of Science (BS), English, French
2007 — 2011
Skills
- Radio
- Broadcast
- Social Media
- Public Relations
- Storytelling
- Marketing
- Digital Marketing
- Digital Media
- Microsoft Office
- Creative Writing
- Television
- Producing
- Editing
- Video Editing
- Advertising
- Sports
- Video
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