Aj L.
Ecommerce Database Strategy and Activation Manager @Bob Evans Restaurants, Llc
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WORK HISTORY
Ecommerce Database Strategy and Activation Manager @Bob Evans Restaurants, Llc
Columbus, OH, US
Partner with executive leadership to define and execute strategies that drive revenue and customer database growth• Lead management of all owned channels, including Website, SMS, App, and Email• Oversee loyalty program strategy, performance, and customer engagement initiatives• Develop and execute integrated marketing campaigns that align brand and business goals• Direct copywriting, content creation, and creative strategy to strengthen brand storytelling• Manage CRM strategy, segmentation, and personalized customer activation• Design and oversee discount and offer strategies that drive conversion and retention• Guide cross-functional project management to ensure timely, high-quality execution• Leverage data-driven insights to optimize campaign performance and audience engagement• Activate and integrate MarTech platforms (Punchh, Microsoft Dynamics, Braze, Movable Ink, Adobe) to enhance marketing efficiency and personalization
EDUCATION
Heidelberg University
Bachelor of Arts (BA), Public Relations (International Studies and German)
ABOUT AJ L.
I build the systems that turn one-time guests into loyal customers — and loyal customers…
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