Anek Aj Jesswani

About Anek Aj Jesswani

I’ve spent more than 15 years in retail and CPG, leading customer sales and category strategy across regional grocery retailers, including Meijer and SpartanNash.My background includes long-term P&L ownership, joint business planning, and trade investment management across large portfolios, along with experience operating from both the retailer and supplier side. That perspective has shaped how I approach commercial growth, with discipline, alignment, and accountability.I recently joined Critical Mass Group as a Senior Regional Account Manager, partnering with emerging brands as they expand in retail. I’m looking forward to applying that experience in this next chapter and contributing from day one.

Experience

1. Senior Regional Account Manager

   Critical Mass Group

   Feb 2026 — Present · Grand Rapids, MI, US

   Lead regional retail partnerships supporting emerging CPG brandsDevelop joint business plans and drive distribution growthAlign pricing, promotion, and assortment strategy with retailer objectivesManage forecasting and revenue performance across assigned accountsCollaborate cross-functionally to ensure strong retail execution

Education

• Ferris State University

  Bachelor of Business Administration (B.B.A.), International Business