Aitijhya Sarkar

About Aitijhya Sarkar

Data-driven strategist with 11+ years of experience in leading mission-critical data initiatives for American Express. Currently leading the US Media, Audience and AdTech analytics function for consumer card business focusing on improving profitability and increasing scale of cardmember acquisition through paid media channels. Experience in managing analysts and consultants across geographies, collaborate with multiple cross functional partners, external vendors and advertising platform providers to build analytics frameworks and data solutions to drive business outcomes. Hands-on experience in segmentation, media measurement, Python, SQL and other analytical tools.

Experience

1. Executive Director - Channel Marketing Sciences

   Wells Fargo

   Jan 2025 — Present · NY, US

Education

• MIT Professional Education

  Applied Data Science Program: Leveraging AI for Effective Decision Making

• Indian Institute of Engineering Science and Technology (IIEST), Shibpur

  Bachelor of Engineering - BE

• Management Development Institute, Gurgaon

  MBA/PGDM

Skills

• Retail Banking
• Business Valuation
• Business Development
• Fixed Income Portfolio Management
• Equities
• Project Management
• Investment Banking
• Core Java
• Derivatives
• Information Technology
• Management Consulting
• Bfsi
• Corporate Finance
• Financial Modeling
• Business Analysis
• Risk Management
• Team Management
• Supply Chain Management
• Portfolio Management
• Financial Services
• Experienced Business Analyst
• Analytics
• Equity Research