Aiswarya Devan
- Role
- Head of Digital at Eastmantours And Travels
- Location
- Thiruvananthapuram Taluk, IN
- LinkedIn followers
- 500 followers
About Aiswarya Devan
My Journey to Digital Leadership I started my career with a background in…
Experience
Head of Digital
Jul 2025 — Present · Thiruvananthapuram, IN
As the Head of Digital at a dynamic travel company, I am responsible for leading the digital transformation and marketing efforts that drive brand visibility, customer engagement, and revenue growth across all online platforms.Key Responsibilities:🧭 Digital Strategy & Leadership:Define and execute a comprehensive digital roadmap aligned with business objectives, focusing on user acquisition, retention, and brand positioning. Website & Platform Management:Oversee website performance, UX/UI enhancements, booking engines, and digital touchpoints to ensure seamless customer journeys. SEO & Content Marketing:Lead organic growth initiatives through content strategy, search engine optimization (on-page & off-page), and performance content creation tailored for the travel audience. Social Media & Paid Campaigns:Develop data-driven paid and organic campaigns across platforms like Instagram, Facebook, Google Ads, and more, increasing traffic, leads, and conversions. Analytics & Performance:Use tools like Google Analytics, Search Console, and CRM dashboards to measure KPIs, optimize campaigns, and report ROI to stakeholders.🤝 Team Management & Collaboration:Manage cross-functional teams including content creators, designers, developers, and external agencies. Ensure alignment between marketing, product, and sales teams. Travel Industry Innovation:Stay ahead of trends in travel technology, digital booking behavior, and customer experience to keep the brand agile and competitive.
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