Aishwarya M.

About Aishwarya M.

I’m currently a Product Marketer at Zoho with 5 years of experience helping businesses craft compelling product stories and drive user engagement. I lead marketing initiatives for Arattai by Zoho, where I develop content strategies, manage feature launches, and optimize customer education. I’ve also worked on several successful campaigns for Zoho Cliq, driving product growth and increasing brand visibility.Prior to Zoho, I was a Senior Brand Strategist at The Pixelate, where I created tailored marketing solutions for clients across industries such as hospitality, real estate, and mobility. My work contributed to significant improvements in brand visibility and customer conversions.I strive to blend creativity with strategy to craft marketing solutions that resonate with customers in competitive markets. I hold a Bachelor\'s degree in Business Administration with a major in Marketing from Christ University.Outside of work, I enjoy traveling, singing, and hunting down the next great food spot.

Experience

1. Product Marketer

   Zoho

   Sep 2022 — Present · Chennai, IN

   As a Product Marketer at Zoho, I drive the strategic marketing and content strategy for, a chat application, and contribute to the marketing efforts of, a business communication platform- Design and implement comprehensive marketing frameworks for Arattai, integrating content strategies, user education modules, and social media protocols. Aligned marketing efforts with product goals and user needs- Spearhead social media and community engagement strategies for Arattai, boosting brand visibility across key platforms and increasing active user engagement- Manage customer support operations, overseeing the creation of user guides and FAQs- Drove content strategy for Zoho Cliq, creating SEO-driven blog content, optimizing website UX, and hosting webinars.

Education

• Christ University, Bangalore

  Bachelor of Business Administration Honours - BBA Hons.