Aishwarya Raghuwanshi

About Aishwarya Raghuwanshi

I’m a Marketing Manager at Bird Foods, working on building and scaling QSR brands through clear brand strategy, strong campaigns, and launch-led marketing. With 3.6+ years of experience across agency and brand-side roles, I enjoy turning business goals into marketing that actually shows up where consumers are.In my current role, I lead brand and campaign marketing across multiple food brands, working closely with external agencies and internal teams to drive visibility, consistency, and growth. My work spans digital and offline marketing, outlet launches, campaign planning, and brand communication. I like operating at the intersection of strategy and execution, using structure, curiosity, and AI-assisted tools to move faster without losing clarity. People-first, organised by instinct, and always focused on building brands that make sense to real consumers.Focused on building brands that connect with real consumer behaviour.

Experience

1. Marketing Manager

   Bird Foods

   Feb 2026 — Present · Gurugram, IN

   Leading brand and campaign marketing for Bird Foods, managing external agencies and driving launch-led visibility across QSR brands including The Indian Stories, Kaching, and Freddo Bakehouse. Focused on brand positioning, campaign execution, outlet launches, and building strong digital presence aligned with business growth.

Education

• Amity University

  Master of Business Administration - MBA, Fashion Management

• National Institute of Fashion Technology, India

  B.Des, Fashion Communication

• Sagar Public School

  Secondary Education, Commerce

  2013 — 2015

• Amity Global Institute,Singapore

  Student Abroad Program , Entrepreneurship and Venture Creation