Aishwarya G.
Growing food via innovations!
- Role
- Senior Brand Manager at Tata Consumer Products
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Aishwarya G.
A sales and marketing professional with an MBA from MICA8+ years of experience in•Innovations: Identifying & launching new buisnesses, new verticals, categories and products across FMCG, Consumer durables, Consumer Electronics. • GTM : Creating Playbooks for successful launches • Growth: Developing growth marketing strategies across Ecommerce, Consumer Durables & Media • 360 degree Brand Management : Creating insight led campaigns, Core propositions and data led brand growth strategies Self driven, equipped with good communication skills and an innate creative bent of mind.PROFESSIONAL SKILLS• Brand and Marketing Strategy : Long term vision for a brand and category• Growth strategy : Optimising portfolio growth through insight led solutions • Marketing communication : Sharp 360 degree brand campaigns starting from consumer insight to execution• Product innovation : New product development for consumer durables, FMCG etc • Digital and Ecommerce Marketing: Performance, App & User growth • Offline Marketing: 5+ years in creating offline and TVC campaigns•Leading teams : Ensuring direction, team alignment, and people development
Experience
Senior Brand Manager
Sep 2024 — Present · Mumbai, IN
Building innovations in Food through insight led products
Education
MICA | The School of Ideas
Master of Business Administration (M.B.A.), Strategic Marketing and Communication
2016 — 2018
Delhi University
Bachelor of Business Economics, Business/Managerial Economics
2011 — 2014
Digipivot by Google & ISB
Digital marketing
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