Aishwarya Patel
Senior Digital Marketing Specialist, Global Customer Marketing at Kone | Branding | Social Media Enthusiast
- Role
- Senior Digital Marketing Specialist at KONE
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Aishwarya Patel
I’m a Senior Digital Marketing Specialist with 9 years of experience shaping customer-focused go-to-market strategies that drive awareness, engagement, and long-term commercial impact.My expertise lies in defining and scaling digital GTM approaches across the customer lifecycle, using data and insights to inform strategic decisions, optimise channel roles, and align marketing efforts with business outcomes. I work closely with cross-functional and regional teams to translate global strategy into local impact, ensuring customer relevance while maintaining consistency at scale.I have a strong track record in demand activation and lead strategy, enabling businesses to reach the right customers at the right moments through integrated marketing initiatives. I also bring experience in strategic budget planning and media investment frameworks, helping teams allocate spend effectively to support growth objectives.
Experience
Senior Digital Marketing Specialist
Jan 2025 — Present · Mumbai, IN
Digital Marketing Consultant for the Asia Pacific markets, offering strategic direction across digital channels to empower frontlines. Leading Global Paid Social Media Strategies, optimizing cross-platform campaigns to drive measurable outcomes and maximize ROI. Driving Demand Creation and Customer Retention Initiatives by collaborating with marketers across all markets to craft tailored strategies that boost customer loyalty and engagement.
Education
Savitribai Phule Pune University
Engineer’s Degree, Bachelor's Of Engineering in Information Technology
2011 — 2014
Chetana's Institute of Management & Research
PGDM, Marketing
2015 — 2017
K.B.P Polytechnic, Kopargaon
High School, Computer Technology/Computer Systems Technology
2008 — 2011
Skills
- Search Engine Marketing (Sem)
- Business Development
- Email Marketing
- Microsoft Excel
- Google Adwords
- Microsoft Office
- Search Engine Optimization (SEO)
- Leadership
- Social Media Marketing
- Mobile Applications
- Html
- C
- Affiliate Marketing
- Research
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